Salesforce Enablement Lead - Adoption & Training

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors.

Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

The Salesforce Enablement Manager for Werfen North America is responsible for driving the roll out effectiveness and adoption of the Salesforce platform across North America Commercial Operations. This role plays a pivotal part in supporting the strategy and roadmap for the platform in partnership with Global Commercial Operations and Information Technology (IT) teams with a focus on enabling teams through optimized tools, training, and strategic initiatives.

The Salesforce Enablement Manager will act as a change agent within North America Commercial Operations, to drive continuous improvement and establish best practices for the organization. This individual will focus on optimizing user experience and maximizing Salesforce adoption to drive business results across North America Commercial Teams.

• Lead the roll out of  to the North America Commercial Teams in close partnership with Worldwide Commercial Operations, IT and consulting partners

• Lead  training, communication, and adoption efforts ensuring strong alignment with Sales, Marketing and Service leaders driving accountability
• Partner with commercial users to optimize business process, gather business requirements, review user stories, and manage documentation, testing, and on-time delivery of system roll out and ongoing prioritized improvements
• Analyze system performance metrics, ensure data quality and usability, and recommend process improvements to enhance user experience and business outcomes
• Design and build dashboards that give insights into commercial adoption and leverage to develop and reinforce enablement strategies
• Lead North America  strategy including building a commercial roadmap and driving ongoing system enhancements that increase adoption and enable Commercial Operations efficiency and effectiveness
• Manage priorities of  projects and enhancement requests ensuring alignment to strategic objectives
• Responsible for creation and maintenance of  training and educational materials.
• Serve as main point-of-contact for user issues and support including documentation of break fix issues and drive to resolution
• Keep abreast of new  features, best practices and provide recommendations for adoption and business process impacts
• Performs other duties and responsibilities as assigned

• Key stakeholders in Commercial Operations, Sales, Marketing, Service, Applications, and IT Solutions

• Client Services
• Finance Partners
• Global Commercial Operations
• IT Commercial Business Partners

Education:

• Bachelor’s degree in Business Administration, Marketing, IT or related field required.

• 7+ years of experience in sales software implementation and or support, commercial field support, or related field required.

• experience required,  Administrator Certification preferred.
• Experience in medical diagnostics, medical devices, or healthcare technology preferred.

• Strategic thinker with a strong business acumen and ability to translate strategy into execution

• Strong understanding of commercial operations, CRM systems, go-to-market models and business process design
• Exceptional stakeholder management skills, with the ability to engage, influence, and align cross-functional teams and executives
• Strong communication and storytelling skills, with the ability to simplify complex information for diverse audiences
• Exceptional attention to detail, customer service and results orientation
• High level of business acumen and history of driving tangible results within a global, multi-division organization
• Demonstrated ability to think critically about programs or process changes and provide recommendations for improvement

Ability to travel up to 15%, both…