Sr. Manager, Marketing Strategy & Consumer Engagement

Introduction

This role is ideal for a driven and motivated leader who excels at partnering with both internal stakeholders and external agency teams. You will develop and execute iRobot Japan’s marketing communication strategy and full‑funnel media plan to convey product benefits and generate market demand for both online and offline channels, while managing budgets and overseeing day‑to‑day digital marketing performance. As a key member of the Marketing & eCommerce leadership team, you will play a critical role in driving business growth in Japan.

You will also lead iRobot’s CRM initiatives to strengthen customer loyalty and maximize the lifetime value of iRobot owners.

• Develop iRobot Japan’s marketing communication strategy and full‑funnel media plan.
• Execute media buying in close collaboration with internal teams and agency partners.
• Closely work with global marketing team to ensure local needs are heard and incorporated, to realize locally relevant creatives and communications.
• Partner with cross‑functional teams to ensure marketing activities align with Japan’s commercial strategy and global brand communication guidelines.
• Lead the MMM (Marketing Mix Modeling) process for Japan, ensuring the global modeling team delivers updated models and simulations to inform optimal media mix decisions.
• Oversee the CRM team to plan and execute programs that deepen engagement with existing customers, increase product and service usage, and drive sales across accessories, repurchase, and replacement categories.
• Manage agency relationships and ensure communication strategies are aligned with key partners in Japan.
• Coach, motivate, and develop team members as a senior leader within the Marketing & eCommerce organization.

• 10+ years of business experience, including 5+ years leading marketing strategy and execution for a major consumer brand or technology company.
• Experience managing integrated marketing in Japan across both traditional and digital channels, including TV, OOH, paid digital, social media, and owned media; strong understanding of current consumer and media trends.
• Excellent command of digital marketing metrics (e.g., CVR, CPA, ROAS, ACOS, LTV).
• Strong balance of creative thinking and analytical capability, paired with a hands‑on approach to execution.
• Proven ability to lead multiple complex projects simultaneously.
• Exceptional interpersonal and communication skills; able to work both independently and collaboratively.
• People management skills, team management experience.
• Fluency in Japanese and English (both written and spoken).

• Experience in CRM strategy and execution.
• Background in consumer electronics.
• Ability to thrive in an international environment across multiple languages and time zones.