Content & PR Manager

This role is responsible for shaping Top DEX’s brand narrative and overseeing all external-facing content.

A Native English Speaker is required.

The position focuses primarily on content review and narrative development, with approximately 30% PR responsibility for media relations in Europe and North America.

• Perform final review of all in-house content including campaign pages, marketing copy, announcements, and product content.
• Review and maintain consistency across Gitbook, the company website, and product documentation.
• Contribute to the structure and narrative refinement of the product white paper.
• Draft and refine key executive communication such as CEO (Leonard)’s panel scripts, keynote speeches, and interview materials.
• Build and enhance Aster’s global narrative framework to ensure a unified brand voice.

• Build and maintain media relationships across Europe and North America (crypto + tech media).
• Support PR strategy execution, including press releases, media pitching, and editorial review.
• Monitor industry narratives to ensure Aster’s communication stays competitive, aligned, and forward-looking.

• 5+ years of experience in content-related roles (Web3, Fintech, or Crypto preferred)
• Strong storytelling and narrative-building capability with a strategic/macro perspective
• Ability to independently execute high-quality final content review
• Deep understanding of Western content logic, tone, and communication style
• Ability to manage both content and PR tasks, with strong external communication skills

• Experience writing or editing whitepapers, Gitbook documentation, or technical long-form content
• Existing relationships with EU/US crypto or tech media
• Experience supporting CEO/executive-level communication
• Familiarity with perpetual futures or derivatives products

• Someone who thinks at the brand/narrative level, not only as a copywriter.
• Able to translate complex product concepts into clear and compelling messaging
• Mature, independent, strategic; capable of owning Top DEX’s global content direction.