CRO; Conversion Rate Optimization Expert

About the Job

THoM Talent Search is part of The House of Marketing and specializes in recruiting permanent marketing professionals.

Please note:

this position is with a client of THoM Talent Search,
not with The House of Marketing itself.

As a CRO Expert, you are the driving force behind our digital sales and customer growth acceleration. You transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across the sales funnels — from the very first click to the final sale – to push up conversion rates.

Conversion & Experimentation

• Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.

• Run high‑impact A/B and multivariate tests using Adobe Target.

• Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.

• Translate results into crisp, actionable recommendations that inspire squads to move fast.

Funnel Optimization & Analytics

• Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.

• Track the full funnel — from click to sale — and steer optimizations where they matter most.

• Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.

Content, UX & SEO Enhancements

• Hunt down friction and elevate every step of the customer journey.

• Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.

• Spot new capabilities and innovations that push our digital sales engine forward.

Collaboration & Best Practice Sharing

• Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.

• Turn CRO best practices into team standards and raise the bar across the organisation.

• Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.

• A role with real impact in a rapidly evolving digital ecosystem.

• Challenging work and endless opportunities to grow.

• A dynamic, informal culture supported by passionate colleagues.

• An agile environment where ideas matter more than hierarchy.

• A flexible and empowering hybrid work model.

• You are a creative, data‑driven optimizer who thrives on experimentation and continuous learning.

• You challenge the status quo and bring fresh energy to every digital journey.

• You have 5+ years of experience in CRO, digital marketing, analytics or e‑commerce.

• You have expertise in Adobe Analytics, Adobe Target and structured experimentation.

• You havea strong grasp of UX, digital behaviour and SEO fundamentals.

• You have collaborative mindset and ease working in an agile, international environment.

• A B2B expertise / background is preferred, but not a must.

• You hold a Master’s degree or equivalent experience.

• You are fluent in English, and Dutch or French.

Our client is a global financial institution with a strong European foundation, employing more than 60,000 professionals and serving tens of millions of individual and business clients across nearly 40 countries. In this role, you will work within a digital B2B sales team focused on driving growth for self‑employed professionals and micro‑enterprises in Belgium. This fast‑growing segment places a strong emphasis on start‑ups and entrepreneurs, recognised as a key driver of economic resilience and future innovation.