Marketing Operations Executive

Overview

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over 1000+ firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in London, Luxembourg, Gouda (NL), and a 2nd office in South of Belgium (Mont-Saint-Guibert), we’re a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

We are seeking a highly motivated and organised Marketing Operations Specialist to join our team on a temporary basis of one year to cover maternity leave. You will play a crucial role in managing and optimising our marketing processes and technologies to drive efficiency and effectiveness across the marketing function. The ideal candidate will have a solid background in marketing operations, analytics, reporting and Salesforce CRM, combined with a deep understanding of marketing technologies and automation platforms.

Reporting into the Senior Demand Generation Manager, the Marketing Operations Specialist will collaborate closely with various teams, including marketing, sales, and business operations, to ensure seamless execution of campaigns, accurate data management, and insightful reporting.

• Lead the architecture, implementation, and ongoing optimisation of the marketing automation ecosystem, ensuring seamless integration across CRM, analytics, and revenue platforms.
• Design, refine, and govern complex marketing workflows that enhance operational scalability, improve campaign precision, and accelerate the buyer journey.
• Establish and uphold rigorous data quality and governance standards, ensuring the marketing database remains accurate, structured, compliant, and actionable.
• Own the enrichment of the database to support ABM. Own the marketing segmentation that reflects BU s GTM.
• Partner cross-functionally with Demand Gen, Sales, Rev Ops, and Product Marketing to ope rationalise campaigns, orchestrate lead processes, and enable personalised lifecycle engagement at scale.
• Analyse multi-channel performance data to uncover trends, diagnose inefficiencies, and drive strategic recommendations that elevate marketing effectiveness and revenue contribution.
• Own the tracking framework and reporting infrastructure, delivering clear KPIs, attribution insights, and executive-ready dashboards that quantify marketing’s impact.
• Develop, execute, and interpret experimentation frameworks (A/B and multivariate testing) to optimise email programs, landing experiences, and conversion paths.
• Stay ahead of emerging trends, capabilities, and best practices across Mar Tech, automation, and analytics, proactively recommending enhancements to the tech stack.
• Enable and upskill the marketing organisation through documentation, training, and best-practice guidance on tools, processes, and data usage.
• Continuously evaluate and improve operational processes, implementing scalable solutions that increase efficiency, reduce friction, and strengthen alignment across the revenue engine.
• Be a strong AI advocate and seek opportunities within our workflows, processes, systems and the wider function to implement AI agents and LLM capabilities to better streamline and scale our operations.