Digital Data Specialist

Your purpose at Stanley/Stella

• We’re looking for a Digital Data Specialist who will own and elevate our entire measurement ecosystem
  , turning raw data into
  clear, actionable insights that directly impact business decisions, customer journeys, and performance. You won’t just report numbers. You’ll challenge assumptions, uncover opportunities and influence strategy across marketing, ecommerce and digital products.

You are the bridge between data, business and experience
.

1. Tracking & Data Governance Ensure data is accurate, structured and compliant across all touchpoints.

• Own tracking across website, webshop, marketing tools and future products
• Design data layer, event taxonomy & tracking specs
• Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media
• Validate implementations & run audits (quality, consistency, GDPR, CMP)
• Monitor scripts & impact on Core Web Vitals

2. Reporting & Business Insights Turn data into decision‑making tools
, not just dashboards.

• Build Power BI reporting (DAX, Power Query, AI)
• Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility
• Structure robust data models for consistent tracking
• Support business reviews with clear insights (risks, opportunities, actions)
• Enable self‑service analytics with strong governance
• Translate complex data into simple, business‑driven narratives

3. Customer Journey Analysis, CRO & Optimisation Identify friction and unlock growth.

• Analyse journeys & funnels (Hotjar, Clarity, Mouseflow)
• Detect drop‑offs & optimisation opportunities
• Support A/B testing, personalisation & CRO
• Partner with teams to turn insights into measurable improvements

4. Performance Monitoring & Product Analytics Connect performance, usage and product evolution.

• Monitor website performance (Core Web Vitals, Rum Vision) with IT
• Analyse product usage & feature adoption
• Contribute to event‑based / product analytics evolution
• Support data‑driven, AI‑enabled experiences

5. Market Intelligence Bring an external, forward‑looking perspective.

• Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools
• Track trends:
  AI‑driven discovery, search evolution
• Explore AI analytics: anomaly detection, predictive insights

6. Cross‑functional Collaboration & Data Culture Be the go‑to expert for analytics.

• Translate business needs into measurable solutions
• Work cross‑functionally (Marketing, Product, BI, IT)
• Improve UTM discipline, measurement quality, analytics maturity
• Drive a strong data‑driven culture

Must‑have

• Strong experience:
  Piwik PRO / GA / GTM + GDPR / CMP
• Solid knowledge:
  web analytics, ecommerce, event tracking, conversion
• Experience designing data layers & tracking specs
• Strong Power BI (DAX, Power Query)
• UX analytics tools (Hotjar, Clarity…)
• Experience in CRO / A/B testing
• Web scraping (Python or tools)
• Sharp analytical + clear communicator

Nice to have

• SQL / Big Query
• Core Web Vitals / performance optimisation
• Ecommerce / digital product environment

• Data is accurate, compliant and trusted
• Conversion opportunities are identified & activated
• Reporting becomes predictive and actionable
• A real data culture is embedded