Marketing Generalist

Airflora's first marketing hire: an AI-native generalist and storyteller who goes deep on a few organic channels, building the reputation that makes Airflora the name Belgian childcare reaches for on indoor air.

Airflora manages indoor-air compliance for Belgian daycares: sensors, alerts, and inspection-ready evidence, so caretakers can spend their attention on children instead of paperwork. Our customers already range from individual daycares to nonprofit childcare chains and city governments.

You are our first marketing hire, working directly with the founders. You turn what happens in real daycares (a passed inspection; a caretaker who finally knows when to open a window) into the first name that comes up when Belgian childcare thinks about indoor air.

You own how Airflora shows up in the world. It is a small team, so the path from an idea to a daycare's door is short: you and the founders (Guga and Heleen), close and fast, with no layers to slow it down.

We have a strong view of how a cautious sector adopts something new (it is all in the thinkers below), and you are the one who acts on it. You set the strategy: where to start, what to go deep on, and when to broaden. We agree what success looks like from your plan.

Organic by choice: we earn attention by being useful to the daycares we serve and telling their stories.

A few directions we are exploring:

A simple 'measured by Airflora' sign that daycares are proud to show at their door.

The first real picture of indoor air across Belgian daycares, built from what our sensors actually measure.

Our customers' own stories, shared through talks, interviews, and a newsletter. Stories are how a cautious sector decides whom to believe.

These ideas sit under everything we do. If a few already live in your head, or spark something when you read them, we will get along.

Adoption spreads peer to peer: people copy the institutions they respect. One admired daycare using us does more than any campaign.

en.wikipedia.org/wiki/_innovations

We borrow our desires from the people we watch. A daycare wants what the daycare it admires already has, so our task is to be visibly chosen by the admired ones.

en.wikipedia.org/wiki/

Modern danger is invisible; it becomes real only once an instrument makes it legible. Measuring the air is how an unseen risk turns into something a daycare can act on.

en.wikipedia.org/wiki/

Institutions accumulate symbolic capital: the quiet prestige of being recognised as serious. A visible commitment to clean air is exactly that kind of capital for a daycare.

en.wikipedia.org/wiki/

Every institution manages the impression it gives. A daycare that looks after its air is doing real care, and our job is to let parents see it happening.

en.wikipedia.org/wiki/_of_Self_in_Everyday_Life

The best technology asks for as little attention as possible. Ours should sit in the background and speak up only when a room genuinely needs air.

en.wikipedia.org/wiki/

Carson made an invisible danger undeniable through patient evidence and restraint. Writing about children and air demands the same discipline: proof carefully laid out, and no theatrics.

en.wikipedia.org/wiki/

The highest leverage in a system is rarely the obvious knob. We look for the small change that shifts how the whole thing behaves, and build habits that compound.

en.wikipedia.org/wiki/_points

• Moedertaal Nederlands, fluent English. Je zult met Nederlandstalige klanten werken.
• A storyteller before anything else. Most of the job is making people care about things they cannot see: the air in a room, the risk in it, the work that keeps it clean. You feel the difference between a sentence that earns its place and one that only fills space.
• AI-native: you use AI every day and can tell when it is being generic.
• Three to five years of experience: you know what you are doing and have real taste. Not a junior; equally, not a decade-long veteran.
• A curious mind: genuinely interested in how people and institutions behave.

You think in reputation and relationships, and you are hands‑on: the person who writes the plan is the one who gets the sign onto the door.

• Part-time, 18–24 hours per week.
• Six months to start, and open to continuing if it fits both sides.
• €4,000 per month, on a freelance basis: you invoice us (own VAT number / zelfstandige).
• Hybrid: partly from home, partly on‑site at daycares, sector events, and our base at KICK House in Leuven.
• We cover the cost of your AI tools.