Marketing & Communication Coordinator

Wereldhave Belgium is looking for...

… an experienced and organized Marketing & Communication Coordinator for Shopping 1 & Het Stadsplein in Genk
. Do you already have a first solid experience in marketing or communications and enjoy managing your projects from A to Z? Are you creative, detail-oriented and comfortable working with tight deadlines? Then we’d love to meet you.

Shopping 1, an iconic shopping destination in Genk and part of Wereldhave Belgium
, a leading real estate company with over 30 years of experience in the Belgian retail market. You’ll work in a dynamic, people-oriented environment, closely connected with our tenants, visitors and internal teams.

Location: Shopping 1, Rootenstraat 8, 3600 Genk

Reporting to: the Shopping Manager (hierarchical) and the Head of Marketing of Wereldhave Belgium (functional)

You will translate and implement the marketing and communication strategy at the local level — growing the visibility of the center, attracting the right audiences and generating qualified traffic. You’ll ensure consistent execution, creative quality and measurable results across all marketing and communication initiatives.

• Designing and organizing engaging, high-impact events (from concept to logistics, supplier coordination and communication).
• Leading 360° marketing campaigns (on- and offline) with agencies and partners, integrating customer insights and catchment-area data.
• Executing targeted communication plans across media, social channels, press, partners and on‑site activations.
• Overseeing the creation of content (copy, visuals, photo/video) and managing community interactions.
• Managing and optimizing the marketing budget, monitoring timelines and priorities.
• Analyzing performance (KPIs, ROI), preparing reports and recommending improvements.
• Managing relationships with external stakeholders (press, local associations, authorities) in alignment with center management.
• Contributing to cross-center marketing campaigns with the broader WHB marketing team.

• Bachelor’s degree in Marketing and/or Communication, complemented by initial experience in marketing, communications or event management.
• Proven project‑management skills: autonomous, organized and results‑driven.
• Excellent command of digital tools and 360° marketing techniques.
• Native‑level Dutch and professional English (written and spoken);
  French is a plus.
• Creative, proactive and commercially minded, with strong interpersonal skills.
• Analytical thinker who can make data‑based decisions.
• Able to prioritize, manage multiple projects and perform under pressure.
• Flexible regarding working hours (some weekends required – not a nine‑to‑five mindset).

• A varied, stimulating position within a solid and growing company.
• An inspiring workplace with strong team spirit and professional autonomy.
• An attractive salary package with additional benefits.
• Opportunities for growth and continuous learning through access to the Good Habitz e‑learning platform.