Sales Manager New Machines (Be​/Lux

Krones FBL (France, Belgium, Luxembourg) is a subsidiary of the Krones Group (), which was founded in Germany and is now a leading international player in the production, sale and servicing of machines and even complete plants for the beverage and liquid food industries worldwide.

The group employs more than 20,000 people worldwide. Krones FBL currently employs around 160 people who manage Krones' activities in France, Belgium and Luxembourg.

The Krones group is the world market leader in its industrial sector and continues to grow, focusing on sustainable and ecological solutions. At Krones, we are working towards a better future and helping to preserve our planet for future generations.

To support the expansion of the business in Belgium / Luxembourg, particularly through new customer acquisition and market development, Krones FBL is looking for a

As Sales Manager New Machines Belgium & Luxembourg, your mission is to drive sustainable growth by developing new customers and market opportunities while strengthening relationships with existing accounts. Acting as a trusted partner, you will guide customers from the identification of their needs through to project completion, ensuring high customer satisfaction and achieving ambitious commercial objectives in line with KRONES’ quality standards.

• You build strong alliances with existing customers by helping them to understand and identify their needs, to jointly draw their technical roadmap and by proposing them Krones’ tailor made, innovative and / or out-of-the-box solution;
• You proactively scout for leads and opportunities within the assigned area and nurture and strengthen the relationships with prospective contacts to finally integrate them in our customer community;
• You are responsible for the execution of the defined sales strategy by monitoring KPI’s and managing key priorities;
• You work closely with specialists at Krones AG Head Quarters in Germany as well as with experts at Krones FBL, to analyse your customer’s needs and to be able to submit to your customer the most appropriate, accurate, timely and complete offer for the proposed solution;
• You creatively lead customer negotiations but at the same time monitor that all sales activities remain in line with compliance regulations;
• You ensure that all information on client visits, opportunities, installed base, … are properly and timely documented in the CRM system to always drive and monitor sales execution;
• You actively develop and maintain a network of Krones FBL/AG specialists as well as of external stakeholders and experts, for keeping abreast of evolutions and innovations either on the different Krones’ machines or within our industry;
• You follow up on trends and tendencies in the market of industrial bottling lines and related machines and actively engage in industry exhibitions and conferences to foster Krones’ brand presence.

• Commercial and project management experience in an industrial environment is essential in this role, as well as a strong technical background; experience in an industrial environment;
• You hold a master’s or a bachelor’s degree ideally with a technical orientation;
• If you do not have knowledge about Krones’ technology, you are willing to take a deep dive into our world and familiarise with all aspects of our business and our customer solutions, in order to win our customer’s trust through your technical expertise;
• You have experience in hunting commercial opportunities and leading them successfully through the sales cycle, preferably in industrial environment (Food & Beverage production);
• You are capable to keep a broad overview of each of your projects but at the same time you can dive into technical discussions deeply.
• Entrepreneurship and being self-driven is part of your DNA;
• Following the larger international context in which Krones FBL acts, you speak fluently English, next to Dutch (Professional level) as well as French. Knowledge of German is a big plus for accessing internal stakeholders at Krones’ Headquarters;
• Stakeholder management, thinking along with customers,…