AI Infrastructure Content Marketing Lead

Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically integrated AI infrastructure company built from the ground up, we own and operate each layer of the stack — from electrons to tokens — to power the world's most ambitious AI workloads. When you join Crusoe, you join a team that is building the future, faster.

We're in the midst of the greatest industrial revolution of our time. The demand for AI compute is boundless, and power is a bottleneck. We're solving that — with an energy-first approach that makes AI infrastructure better for the world and faster for the people innovating with AI.

We're looking for problem-solving, opportunity-finding teammates with a sense of urgency, who believe in the scale of our ambition and thrive on a path not fully paved — people who want to grow their careers alongside a team of experts across energy, manufacturing, data center construction, and cloud services.

If you want to do the most meaningful work of your career, help our customers and partners advance their AI strategies, and be part of a high-performing team that believes in each other, come build with us at Crusoe.

About the Role:

You'll be the creative engine behind Crusoe's content marketing—the person who turns complex AI infrastructure concepts into stories that engineers actually want to read, social posts that spark conversations, and gated assets that generate real pipeline.

You'll be hands-on: crafting blog posts about GPUs and neoclouds, translating technical specs into compelling webinar scripts, managing our social presence across platforms, and working with everyone from our design team to our engineers to our CEO. You'll report to an experienced content lead who's built content programs at scale and genuinely loves this work—and who'll give you the autonomy to run with ideas while supporting you when things get complex.

We're looking for someone who gets excited about the challenge of making technical content accessible without dumbing it down, who can juggle multiple projects without dropping any, and who brings fresh creative ideas to a space that desperately needs them. If you've ever read a tech company's Linked In and thought "I could do this so much better," this role is for you.

What You'll Be Working On:

• Content creation across formats

  • Draft and edit blog posts, social media content, email campaigns, video scripts, webinar content, and gated assets (white papers, ebooks, case studies)

  • Translate complex AI infrastructure concepts into clear, engaging narratives for technical audiences

  • Develop content that supports lead generation and moves prospects through the funnel

  • Write compelling short-form copy for social media while maintaining brand voice consistency

• Social media management

  • Own and manage Crusoe's corporate social media channels (Linked In, X, etc.)

  • Develop creative, on-trend content strategies that build brand awareness and community engagement

  • Monitor trends in AI infrastructure, cloud computing, and tech culture to inform timely content

  • Experiment with new formats and platforms to expand reach

• Cross-functional collaboration

  • Partner with design, product marketing, web, digital marketing, PR/executive communications, and leadership teams

  • Work closely with product and engineering teams to understand technical details and translate them into compelling content

  • Collaborate with people team on culture and employer branding content

  • Manage relationships with external agencies and contractors

• Brand and thought leadership

  • Maintain deep familiarity with Crusoe's brand voice and flex tone based on different audiences and platforms

  • Support executive communications and thought leadership initiatives

  • Ensure all content aligns with brand guidelines while staying fresh and engaging

• Operations and optimization

  • Manage content calendar and coordinate across multiple projects and timelines simultaneously

  • Utilize CMS, project management tools, and marketing platforms (Figma, GA4, Salesforce, Marketo, Sprout Social)

  • Apply SEO and GEO best practices to increase content discoverability

  • Track content performance and optimize based on data insights

What You'll Bring to the…