General Manager, Mattel Wonder Indoor Waterpark

American Resort Management is seeking an exceptional hospitality and entertainment leader to serve as the inaugural General Manager of Mattel Wonder Indoor Water Park - Bellevue, the very first Mattel Wonder destination in the world. Opening in 2027, this groundbreaking attraction will introduce families to an immersive new waterpark experience inspired by some of the world's most beloved Mattel brands.

As General Manager, you will lead the property through every phase of development, pre-opening, and launch, building the team, culture, operational foundation, and guest experience that will set the standard for future Mattel Wonder destinations worldwide. From recruiting and developing a high-performing leadership team to establishing operating procedures, opening strategies, and brand-driven guest experiences, you will play a pivotal role in bringing this visionary concept to life.

Following opening, the General Manager will be responsible for the overall strategic leadership, operational excellence, guest satisfaction, financial performance, and continued growth of the destination. This includes oversight of all departments, including waterpark operations, attractions, food and beverage, retail, maintenance, safety and security, sales and marketing, revenue management, and guest services.

The successful candidate will serve as the primary liaison between ownership, American Resort Management, and Mattel brand representatives, ensuring every aspect of the operation delivers an exceptional guest experience while faithfully representing Mattel's iconic portfolio of brands and intellectual property.

This role calls for a dynamic, collaborative, and visionary executive with a passion for creating memorable guest experiences, inspiring teams, driving business results, and leading large-scale hospitality and entertainment operations. The General Manager will be instrumental in establishing Bellevue as the flagship Mattel Wonder destination and a model for future growth across the brand.

• Develop and execute strategic and tactical business plans focused on profitability, guest satisfaction, operational excellence, and brand integrity.
• Achieve financial objectives established through annual budgets, ownership goals, and business planning processes.
• Lead all operational departments to ensure exceptional guest experiences and successful day-to-day operations.
• Establish quarterly goals and performance expectations for department leaders, including measurable action plans and implementation timelines.
• Maintain a highly visible presence throughout the property and foster an open-door leadership philosophy.
• Recruit, develop, mentor, and retain high-performing team members and department leaders.
• Evaluate management and staff performance regularly against established business objectives and guest service standards.
• Serve as Manager-on-Duty as required and maintain operational readiness during peak periods, holidays, and special events.

• Maintain full accountability for all revenue centers, expense control, labor management, forecasting, budgeting, and profitability.
• Analyze financial performance and develop action plans to maximize revenue while controlling costs.
• Prepare annual operating budgets, capital expenditure plans, monthly forecasts, and financial commentary.
• Ensure adherence to all accounting, purchasing, accounts payable, accounts receivable, and cash-handling procedures.
• Drive ancillary revenue opportunities through retail, food and beverage, group sales, special events, memberships, and sponsorship programs.

• Ensure delivery of an exceptional guest experience that aligns with Mattel's family-focused brand values and storytelling expectations.
• Maintain the highest standards of service, cleanliness, attraction quality, and operational consistency throughout the property.
• Monitor guest feedback, social media sentiment, and satisfaction metrics, implementing corrective measures when necessary.
• Collaborate closely with marketing and sales teams to develop programs that strengthen brand awareness, visitation, and guest loyalty.

• Serve as the primary property representative and operational liaison with Mattel brand teams.
• Lead implementation, maintenance, and continuous improvement of all Mattel intellectual property (IP) standards across attractions, guest experiences, food and beverage concepts, retail programs, entertainment offerings, signage, theming, and marketing initiatives.
• Ensure all Mattel brand standards, operating procedures, visual guidelines, and intellectual property requirements are properly documented, maintained, and communicated throughout the organization.
• Be responsible for uploading, maintaining, organizing, and distributing all Mattel-approved standards, policies, operational directives, brand updates, design requirements, and approved creative assets…