Trade Marketing Manager

Responsibilities

• Ensure the correct implementation of point-of-sale strategies associated with 5P (Visibility, POP) by promoters and merchants.
• Coordinate with Account Manager and Business Development Manager the amounts to be requested of POP for the local area.
• Monitor the transit process and make sure the arrival of POP material is in time to the area.
• Plan, coordinate, implement, and efficiently track POP material and exhibitors, in each of the purchasing environments, with prior alignment of the Account Manager and Business Development Manager.
• Lead communication with the Agency associated with issues of promoters and merchandising.
• Support locally optimization of merchant call value processes, in collaboration with Instore Expert and in-store Coordinator.
• Manage POP storage spaces to improve efficiency and optimize spending,
• Develop and modify the guidelines for implementation based on regional-specific needs.
• Monitor in-store the implementation of commercial planning strategies and analyze competitor activities and best practices.
• Distribute monthly price lists to Sales Team.

• Bachelor's degree in business administration, advertising, marketing or related fields.
• 6 years of experience in Trade Marketing, Retail environment, Shopper, preferably with a multination FMCG company
• Proven track record in negotiation and stakeholder engagement.
• Strong ability to build and maintain positive relationships within commercial settings.
• Proficient in Microsoft Office Suite.