Content Marketer

Company Overview

DOWL is a top‑ranked, multi‑disciplined consulting firm with over 60 years of experience in civil engineering and related services. Our in‑house expertise spans Civil and Land Development, Construction‑Related Services, Transportation and Structures, and Water and Environmental Services. At DOWL, you’re valued. We support your growth, offer great benefits, and foster a culture of integrity, professionalism, and teamwork.

DOWL provides a comprehensive benefits package to support the health and financial well‑being of our full‑time employees and their families. It includes a High Deductible Health Plan with a Health Savings Account (HSA) with an employer contribution, a flexible spending account, dental, vision, life and accidental death & dismemberment insurance, short‑ and long‑term disability insurance, a dependent care account, an employee assistance program, a 401(k) plan with discretionary employer contributions for matching, profit sharing, student debt repayment, paid time off, and paid holidays.

Paid time off accrues at a minimum of 16 days per year, with accrual on the first day of employment. Employees also receive nine paid holidays throughout the calendar year.

Hourly range for this position is $35.40 to $53.10. In addition to base salary, employees may be entitled to other forms of compensation depending on the type, duties, or location of the position.

The Marketing Department at DOWL plays a vital role in driving the firm’s growth and visibility by supporting a wide range of strategic and creative initiatives across proposals, business development, and brand communication. The team collaborates closely with engineers, project managers, and leadership to develop compelling proposals, manage the firm’s visual identity, design presentations, manage social media, organize conferences, career fair collateral, and corporate events.

This team is at the heart of DOWL’s efforts to communicate value, build relationships, and support strategic growth across diverse markets.

• Creating engaging content for website and social media posts.
• Planning and executing campaigns to increase brand awareness and drive sales.
• Optimizing website content and user experience to improve search engine visibility (SEO) and run paid campaigns (PPC).
• Monitoring and analyzing key performance metrics such as traffic, engagement, and conversion rates.
• Conducting market research to identify trends, opportunities, and customer preferences.
• Collaborating with internal teams and external vendors or agencies to coordinate integrated marketing campaigns.
• Testing and optimizing marketing tactics to improve ROI.
• Staying updated with digital marketing trends and best practices.
• Assisting with the planning and execution of various digital marketing assets (e.g. photography, videography) for use in social, web, and other marketing materials.
• Keeping content up to date on DOWL's digital platforms.
• Guide project managers and other technical staff on marketing and business development best practices and internal marketing and business development procedures.
• Work as part of a team of marketers to coordinate and deliver high‑quality engineering, environmental, planning, and related proposals across the company.
• Develop schedules and draft outlines, resumes, and past experience write‑ups in collaboration with project managers.
• Coordinate proposal writing effort with engineering/planning teams.
• Work with proposal team and graphics staff to develop engaging and interesting graphics for proposals and other marketing materials.
• Oversee, coordinate, write, provide Quality Assurance/Quality Control, edit, and/or produce qualifications‑based proposals.
• Help identify upcoming projects on which DOWL may be competitive and guide practice area leaders and project managers in positioning the firm to win.
• Coordinate with project managers to enter and update sales pipeline information in Deltek.
• Track leads, opportunities, and requests for proposals and disseminate them to identified technical staff, as needed.
• Coordinate and provide guidance on…