Technical Product Marketing Manager

Overview

Job Summary:

As a Technical Product Marketing Manager in Net App, you will own technical marketing end-to-end for one or more assigned technology areas within the Net App portfolio. You will define the technical narrative, value proposition with accompanying claims, and competitive story for integrated solutions that solve customer challenges using one or more Net App products and potentially partner products. You will work side-by-side with Product Marketers, Solution Marketers, and our Competitive Intelligence team as part of the Integrated Product & Platform Marketing (IPPM) team at Net App, and in partnership with Product Managers in one or more Net App business units that also report to our Chief Product Officer.

• Collaborate with Product Management and Engineering across the product lifecycle to build your expert-level understanding of one or more Net App products and solutions, their place in the Net App portfolio, how they integrate with technical partner solutions, and how they solve important customer challenges.
• Own technical marketing end-to-end for assigned technology area(s) on one or more specific technical topics; integrate technical narrative into overall product and solutions narrative as defined by Product Marketing Managers, create claims and proof of value, and the competitive story for integrated solutions.
• Work with the broader Integrated Product & Platform Marketing (IPPM) team to maintain a unified editorial and launch calendar; coordinate your work with IPPM to deliver a unified, platform-first, customer-centric story supported by your work.
• Using modern AI-assisted tools build, curate, and maintain integrated product and solution demos in standardized formats for use by Net App sales and product teams; manage demo catalog, availability, versioning, QA, and readiness for field, partners, and executive moments.
• Design and maintain self-service interactive assets (demos, sandboxes, TCO/ROI calculators, interactive guides); work with cross-functional marketing and sales enablement teams to embed assets within customer-facing content and sales tools and instrument these assets to gauge usefulness and impact, and to capture customer intelligence as appropriately volunteered.
• Produce consistent technical content and enablement: solution briefs, whitepapers, blogs, videos, technical talk tracks, demo scripts, and advanced technical enablement (RFP/RFI inputs).
• Create integration deep dives and “how-to” videos that demonstrate how our technology integrates with partner ecosystems and solves specific customer problems – but not formal product documentation.
• As needed, utilize basic scripting and/or common automation toolkits (e.g. Python, Ansible, Terraform, etc.) to demonstrate features and integrations and to enable customers to replicate scenarios. You will not develop or distribute code for customer use in production environments.
• Act as a technical subject matter expert in webinars and virtual events; evangelize Net App and assigned technologies at conferences, in videos, and on social media with clear, compelling technical storytelling.
• Synthesize input from customers and sales teams obtained during work as a technical SME, provide input to Product Management for ongoing product development.
• Provide input and content for technical education curricula in partnership with Revenue Enablement; while you will not own or develop training curriculum or materials directly for internal or external audiences, you will act as a subject-matter expert and assist in ensuring messaging embedded in the training is aligned with the approved technical narrative for the products involved.
• Measure and report asset utilization and impact; drive continuous improvement of deliverables based on data and field insights.

• 7+ years in technical marketing, sales engineering, solutions architecture, developer relations, or related roles.
• Demonstrated expert-level understanding in one or more enterprise technology areas, as a proof point of ability to attain expert understanding of additional technology areas. Note that it is not required that a candidate have specific…