Business Analysis Manager, Integration and Onboarding

Marketing Analysis Manager, Integration And Onboarding

DISYS is looking for a Marketing Analysis Manager, Integration and Onboarding for one of our direct clients in Bellevue. As a Marketing Analysis Manager, Integration and Onboarding you are expected to be a subject matter expert of various Marketing and Advertising technologies, whose breadth and depth of knowledge in platform integration capabilities, data capture mechanisms and operational dependencies would help drive efficient communications and problem solving across business functions and technology enablement groups.

To be successful in this role, you must be adaptable to constant changes in the Marketing ecosystem while maintaining high quality standards of tangible outputs. You as a subject matter expert should strive to discover areas of opportunities to fill in gaps in various capacities and functions while keeping enterprise-wide considerations in mind.

This role requires the ability to liaison within the Marketing function of the enterprise and then translate the requirements for Technology teams to implement and deliver Marketing organizations goals. You will influence Product and Technology to take advantage of new marketing and onboarding tools, integration and design paradigms; embrace data driven marketing; and adopt a culture that puts experimentation, measurement and analysis at the center of every Product and Marketing initiative.

What you'll do in your role.

• Constantly acquire in-depth and up-to-date understanding of various fast changing Marketing and Advertising technology platforms, both internally or externally developed systems, integration pipelines, capabilities, and features.
• Be a subject matter expert of various data capture and integration mechanisms, Marketing operations and associated dependencies, to support Marketing Measurements and Analytics organizations for addressing enterprise challenges.
• Provide operational and technological solutions by analyzing system-wide impacts, understand feasibility, constraints, existing capabilities, internal and external resources and outline key activities, stakeholders, contributors, dependencies, level of effort and pros and cons of various solution options and recommend the best path forward to support various long and short term Marketing measurements, analytical and optimization needs.
• Fill knowledge and communication gaps and ensure successful delivery and execution across functional groups involving multiple business and technology disciplines, such as, Marketing Ops, Strategy, Analytics and Measurement, Technology Enablement, Product Development, as well as external vendors and partner agencies.
• Manage overall health of the Marketing platform and channel integrations. The responsibilities include, management of platform configuration, monitoring, be a key contributor to troubleshooting and issue resolution, perform impact assessment, deliver efficient communication, and conduct QA/testing activities.

Produce high-quality documentation including operational guidelines, training and reference material tailored to functional groups and audience background.

Establish operational and governance processes to ensure minimal interruption of measurement and reporting functions across platforms and minimize level of effort across functional groups. Also manage various privacy and compliance considerations.

Understand and address various business use cases across functional groups, tailor communication to stakeholders and manage expectations.

Identify and drive resolutions of current processes, capabilities, and data gaps, while balancing long vs. short term requirements, and design repeatable processes and technology solutions by providing end-to-end enterprise-wide requirements to enablement groups.

Constantly build, assess, verify and evolve knowledge across fast-changing internal and external sources and ecosystems and ensure critical and quality information is provided to analysts, data scientists and leadership. The information includes understanding of various data sources and platforms, specific contextual information based on existing business utilization, configuration,…