Manager, Advanced Analytics - Marketing & Engagement

Position: (USA) Manager, Advanced Analytics - Marketing & Engagement
Position Summary...

What you'll do...

Job Summary Walmart Imports (WI) is a rapidly growing logistics and fulfillment service designed to simplify cross-border importing and accelerate inventory flow into Walmart U.S. fulfillment centers. By streamlining international shipping and integrating with Walmart Fulfillment Services (WFS), WI enables faster replenishment, cost efficiency, and scalable growth for sellers and the broader Walmart ecosystem. As WI enters its next phase of growth acceleration, rigorous, scalable analytics will be critical to driving seller acquisition, onboarding, activation, engagement, and long-term retention.

The Manager, Advanced Analytics - Marketing & Engagement will serve as the single-threaded analytics owner for seller lifecycle growth measurement. This role is responsible for defining KPI standards, establishing experimentation frameworks, and delivering executive-ready insights that directly inform marketing investment, product prioritization, and growth strategy. This is a high-impact individual contributor role that combines strategic influence, hands-on analytics, and end-to-end ownership.

The ideal candidate

thrives in ambiguity, enjoys building analytical foundations from the ground up, and is passionate about using data and experimentation to drive measurable business outcomes at scale.

Key Responsibilities:

Measurement Strategy & KPI Governance

* Own and evolve the measurement framework for seller lifecycle performance, including acquisition, onboarding, activation, engagement, retention, and lifetime value.

* Define and maintain canonical KPI definitions and metric standards across

* Marketing, Product Marketing, and Product teams.

* Ensure alignment between operational reporting, experimentation results, and executive-level performance dashboards.

* Serve as the subject matter expert on seller growth metrics and performance drivers.

Marketing & Growth Analytics

* Design and own performance measurement frameworks for marketing campaigns, seller engagement initiatives, and go-to-market programs.

* Quantify marketing effectiveness, incrementality, and return on investment across acquisition channels.

* Conduct funnel, cohort, and lifecycle analyses to identify friction points and prioritize growth opportunities.

* Develop scalable segmentation strategies to improve targeting, personalization, and long-term seller value.

* Provide structured recommendations that inform marketing budget allocation and growth investment decisions.

* Experimentation & Incrementality

* Design and evaluate randomized and quasi-experimental frameworks to measure causal impact of growth initiatives.

* Establish best practices for experiment governance, including hypothesis design, power analysis, guardrail metrics, and readout frameworks.

* Partner with cross-functional teams to prioritize high-impact experimentation aligned to business objectives.

* Ensure consistent interpretation and communication of experimental results to senior stakeholders.

Advanced Analytical Problem Solving

* Apply statistical and analytical methods to quantify drivers of seller acquisition, engagement, and retention.

* Translate complex, ambiguous business problems into structured analytical approaches.

* Partner with Data Science to define business requirements and evaluation frameworks for predictive modeling initiatives (e.g., LTV, churn risk,

* engagement scoring), while maintaining ownership of business interpretation and impact measurement.

* Identify data gaps and work with Engineering and Data teams to strengthen measurement infrastructure and data quality.

Executive Insights & Decision Support

* Develop executive-ready dashboards and structured narratives that provide transparency into growth performance and business health.

* Synthesize data across marketing platforms, seller systems, fulfillment metrics, and product usage to generate holistic insights.

* Influence strategic decision-making through clear quantification of tradeoffs, risk, and return.

* Manage analytics initiatives end-to-end, from problem framing to impact measurement.

Minimum Qualifications

* 5+ years of experience in marketing analytics, growth analytics, product analytics, or a related quantitative field.

* Strong proficiency in SQL and experience using Python or R for data analysis.

* Experience designing and evaluating A/B tests or structured experimentation frameworks.

* Experience analyzing acquisition, onboarding, activation, retention, or engagement performance metrics.

* Experience building dashboards and executive-facing reporting using BI tools (e.g., Tableau, Power BI, Looker).

* Demonstrated ability to translate complex analyses into clear, actionable business recommendations.

* Experience operating in cross-functional, matrixed environments with senior stakeholder exposure.

Preferred Qualifications

* Experience in eCommerce, marketplace, logistics, fulfillment, or platform- based business models.

* Experience analyzing marketplace or seller lifecycle performance…