Senior Manager, Paid Social

Overview

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches.

This position must be located in Bellevue, WA;
Herndon, VA; or New York, NY. This is not a remote role. This is a hybrid schedule, requiring at least 3 days a week in office.

T-Mobile operates a scaled, enterprise-grade paid social practice embedded within its in-house media organization. The Senior Manager, Paid Social is responsible for advancing this mature capability—driving performance innovation, operational rigor, and sustained competitive advantage at scale.

This leadership role is responsible for driving measurable growth across the enterprise and managing a diverse team with accountability.

• Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products.
• Optimize full-funnel frameworks spanning awareness, acquisition, and lifecycle marketing.
• Align investment strategy with MMM insights, incrementality testing, and enterprise growth priorities.
• Continuously pressure-test channel allocation against broader media mix effectiveness.

• Drive performance against CPA, ROAS, contribution margin, and incremental lift targets.
• Advance structured testing roadmaps across:
  • Creative velocity and fatigue mitigation
  • Audience expansion and signal enrichment
  • Automation and bidding innovation
  • Incrementality and lift measurement
• Translate complex attribution and MMM outputs into actionable channel decisions.

• Oversee evolution of first-party data integration, conversion APIs, server-side tagging, and signal resilience strategies.
• Leverage predictive modeling and automation to enhance performance efficiency.
• Anticipate privacy shifts and platform changes, proactively adapting strategy.

• Maintain disciplined budget management across significant paid social investment.
• Implement scalable reporting frameworks and performance forecasting.
• Ensure pacing, investment allocation, and testing decisions are data-driven and financially accountable.
• Drive efficiency improvements without compromising growth.
• Leverage sophisticated database tools to effectively manage budget data and reporting workflows.

• Partner with Brand, Creative, Analytics, Finance, Organic Social, and Product to align creative development, measurement frameworks, and growth strategy.
• Influence upstream creative strategy with platform-native insights and performance data.
• Present performance narratives, risks, and investment opportunities to VP+ leadership.
• Maintain senior-level platform relationships and represent T-Mobile in strategic partner engagements.
• Collaborate with agency partners for Executive Social and any staff augmentation needs.

• Lead and develop a high-performing team of paid social managers and analysts.
• Raise the performance bar through structured feedback, skill development, and succession planning.
• Ensure the team remains at the forefront of platform evolution and performance innovation.
• Foster a culture of accountability, experimentation, and continuous improvement.

• 7+ years of paid social experience, including leadership within a scaled in-house or enterprise environment.
• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
• Proven track record managing substantial paid social budgets with demonstrated incremental impact.
• Deep expertise across Meta, Tik Tok, Snap, Linked In, and emerging platforms.
• Strong command of incrementality testing, MMM alignment, and attribution frameworks.
• Advanced knowledge of signal strategy, automation, and AI-driven optimization.
• Financial fluency with large-scale media investment accountability.
• Executive presence and ability to influence…