Digital Marketing Specialist

Want to be part of a creative, data-driven group tackling unique marketing challenges and audiences within the building products industry? As a digital marketing specialist, you will be managing paid search (PPC), SEO and other digital campaigns for a wide variety of clients within the building industry.

• Manage and optimize paid search, social advertising and display/programmatic campaigns on an ongoing basis
• Develop and monitor campaign budgets
• Prepare reports on paid search, social advertising and overall digital campaign performance
• Conduct ongoing keyword and competitive research
• Implement content and link building strategies for search engine optimization
• Recommend changes to website architecture, content, linking and other factors to improve SEO
• Work with public relations, content marketing and social media/influencer teams to drive SEO in content creation
• Track and analyze website analytics
• Participate in media planning to craft and manage effective campaigns
• Identify the latest trends affecting today’s digital marketing technologies
• Collaborate with digital marketing director on innovative growth strategies

• Bachelor’s degree in Marketing or relevant field
• 2-4 years’ experience in digital marketing, including paid search (PPC) and search engine optimization
• Familiarity with social media platform targeting and ad formats
• Strong attention to detail
• Creative, strategic thinker
• In-depth knowledge of various paid search and digital marketing platforms, best practices, and website analytics
• Familiarity with HTML is preferred
• Excellent analytical abilities
• Well-versed in Excel
• Proven written, verbal, analytical and communication skills
• Up-to-date on the latest trends and technologies in digital marketing
• Work independently as well as in a collaborative, team-oriented environment