Manager, Software Development - Marketing Technology

Manager, Marketing Technology

T-Mobile is looking for a dynamic and technically fluent Manager to lead our Marketing Technology team — a critically important group driving the data and infrastructure that powers our marketing engine. In this role, you will oversee web analytics, pixel creation and tracking, media reporting, and integrations across our CRM and media platforms. You will lead a team of talented engineers and analysts, partnering closely with Marketing, Media, Data Science, and Engineering partners to ensure our tech stack is best-in-class, our data is reliable, and our campaigns are measurable.

This is a high-visibility leadership role for someone who thrives at the intersection of marketing and technology — someone who can translate business goals into technical solutions, inspire a team, and drive continuous innovation in a fast-paced Un-carrier environment.

Job Responsibilities:

• Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
• Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
• Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
• Recruit and onboard qualified team members to strengthen team capabilities and support project demands
• Web Analytics:
  Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi-functional partnership with Marketing and Product teams
• Media Reporting & Tracking:
  Own end-to-end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi-touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
• CRM & Media Platform Integrations:
  Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading Mar Tech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation, and personalization
• multi-functional Collaboration & Strategy:
  Serve as the primary Mar Tech domain expert across Marketing, Media, Digital, IT, and Data teams, contributing to roadmap planning, budgeting, and vendor negotiations while translating emerging industry trends — privacy, signal loss, AI, identity resolution — into actionable strategies and presenting recommendations clearly to senior leadership
• Also responsible for other duties/projects as assigned by business management as needed.

Education and

Work Experience:

• Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience (Required)
• Acceptable areas of study include Marketing, Computer Science, Information Systems, or a related field (Required)
• 4-7 years' Experience in an Analytics and Business Intelligence development environment. (Required)
• Less than 2 years' Experience in managing or supervising a team of 15 developers or more. (Required)

Knowledge, Skills and Abilities:

• Analytical Thinking
  - Hands-on experience with web analytics platforms;
  Experience with SQL for data querying and reporting (Required)
• Coaching & People Management
  - Lead, mentor, and develop a team of Marketing Technology engineers, analysts, and specialists; less than 2 years of experience managing or supervising a software development team of 15 or more (Required)
• Resource Management
  - Manage software licenses, contractor relationships, and tooling budgets across a complex Mar Tech stack (Required)
• Software Development Management
  - Deep knowledge of tag management systems;
  Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement (Required)
• Technology Roadmap
  - Good understanding of digital advertising ecosystems — paid search, paid social, programmatic, affiliate (Required)
• Vendor Management
  - Experience managing CRM and/or media platform integrations (Required)
• Business Metrics (Required)
• Collaboration (Required)
• Customer Delivery (Required)
• Technical Writing (Required)
• Experience in telecommunications, wireless, or a high-volume DTC/e-commerce environment (Preferred)
• Familiarity with Customer Data Platforms (Preferred)
• Knowledge of server-side tagging, Conversion APIs, and privacy-safe measurement solutions (Preferred)
• Exposure to media mix modeling (MMM) and multi-touch attribution (MTA) methodologies (Preferred)
• Experience with data visualization tools (Looker, Tableau, Power BI) (Preferred)
• Agile/Scrum project management experience (Preferred)