Product Manager, Marketing Technology

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The Product Manager, Marketing Technology is a visionary, strategist, analyst, customer evangelist, respected leader of execution, and professional relationship builder all rolled into a single dynamic package. Every product at T‑Mobile is envisioned and created to achieve a specific business purpose or set of business results. The Product Manager is ultimately accountable, responsible, and has ownership of T‑Mobile's Mar Tech platforms, tools, and capabilities — spanning campaign orchestration, customer data infrastructure, personalization, and marketing automation — envisioned and created to achieve specific business results.

At a high level this means identifying the intersection of marketing team problems/unmet needs (an opportunity), technical feasibility, business objectives, securing funding, and leading a cross‑functional team as well as key stakeholders to deliver against the opportunity.

Product Manager is a "jack‑of‑all‑trades" leveraging deep customer empathy, strategic thinking, commercial, analytical, and leadership prowess to successfully deliver delightful and differentiated Mar Tech products and capabilities that drive marketing efficiency, campaign effectiveness, and growth — positively impacting both customers’ lives.

No day is the same for the Product Manager, Marketing Technology. Day to day activities or responsibilities include conducting market and vendor research across the Mar Tech landscape; generating product requirements for marketing platforms and tools; determining technical specifications for data integrations and campaign systems; defining long‑term strategy for T‑Mobile's Mar Tech stack; creating the product road map for marketing technology capabilities;

helping drive and support technical delivery end to end; defining scope for releases/product increments; partnering with development, project/program management, marketing operations, data engineering, and other key stakeholders to define release schedule; and support/drive go‑to‑market and platform adoption activities as needed.

• Owns product end to end for products or features with moderate level of complexity and scope. This includes creating, managing, maintaining and communicating product vision and roadmap.
• Identifies target customer(s) for existing or future products drives end user product research.
• Partners with business and internal/external stakeholders to understand current customer experiences, identifies areas of opportunity.
• Conducts analysis of quantitative and qualitative data to identify product innovation opportunities or root cause of issues and assess opportunity size and impact. May work with data scientists to answer complex questions or identify meaningful insights from data.
• Leverages rapid hypothesis‑driven testing methodologies and experiments (i.e. paper prototype, A/B testing, etc.) to inform direction, prioritize investment.
• Conducts cost‑benefit / ROI / NPV analysis, competitive product analysis, to support decision making.
• Works with stakeholders and follows enterprise process to secure and maintain product funding.
• Communicates, influences, and sells ideas at Director level and below. This includes regularly delivering product presentations.
• Conducts specific ad hoc analysis and provides insights to management on request.
• Recommends product feature set and positioning strategies to improve customer experience, and drive or support growth.
• Works with external third parties to assess partnerships and licensing opportunities.
• Develops and maintains current understanding of Mar Tech trends (e.g. CDPs, AI‑driven personalization, identity resolution, clean rooms, marketing automation). Assesses…