SEO Manager, Search Intelligence and AI

Very excited to share a Search Intelligence & AI role I'm hiring for on the SEO team at T-Mobile!

You'd help us tie together traditional and AI search into one honest view of how T-Mobile actually shows up: tracking trends and competitors, evolving the reporting and insights the teams run on, and turning all of it into the story that gives more context into business performance -- and where our opportunities are.

If you're strong in data, genuinely curious about where search is going, and eager to own the AI-visibility conversation rather than avoid it, this is for you.

FYI: this is NOT remote and is a 3-day-a-week hybrid role in the Bellevue, WA HQ.

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

The SEO Manager, Search Intelligence & AI connects performance data across organic and paid search, tracks how T-Mobile surfaces in AI results, and translates all of it into clear analysis the team and leadership can make decisions from. It requires analytical rigor and good judgment: not just the ability to pull and report data, but the understanding to know what it means in context and how it connects to what the program is trying to accomplish.

The right person is genuinely curious about how AI search is evolving, as comfortable digging into performance data as they are discussing visibility trends, and able to communicate complex findings clearly to people across different functions.

• Be the team's go-to person on AI-driven search, staying ahead of developments in AI Overviews, Generative Engine Optimization (GEO), LLM-powered results, and how these surfaces affect T-Mobile's visibility.
• Monitor how T-Mobile appears across AI search, tracking citation patterns, AI-generated results, and LLM outputs, and identifying what's driving visibility for T-Mobile and its competitors – and where there is opportunity to expand.
• Connect AI visibility signals to broader organic and paid search performance, giving the team a complete view of how T-Mobile shows up across the full search landscape.
• Identify emerging AI search opportunities and help the team understand how SEO and paid search efforts can be optimized for AI surfaces.

• Help build and maintain the Search program's performance reporting across organic, paid, and AI channels, ensuring the team works from a single, accurate, and consistent view of how search is performing.
• Help maintain the shared measurement framework that keeps organic and paid search aligned on definitions, metrics, and how performance is communicated across the program.
• Partner with data and analytics teams to translate the Search team's business needs into clear requirements for the reports and dashboards the program depends on, ensuring outputs are accurate and useful.
• Track competitive search performance, market demand, and SERP dynamics across T-Mobile's key business lines, surfacing the shifts that should inform strategy and performance reporting.

• Synthesize data from across organic, paid, and AI search into clear, connected analysis the program and its stakeholders can act on.
• Help build performance narratives the Search Lead shares with leadership, simplifying what's happening, why it matters, and what the team should do about it.
• Support LOB leads by connecting performance data to the strategy and priorities of their specific business unit, making analysis useful at the line-of-business level, not just the program level.

• Bachelor degree in Business, Marketing, Analytics, or a related field or comparable experience.
• 2-4 years in SEO/SEM, analytics, or search insights roles.
• Hands-on experience with SEO and paid search data sources: analytics platforms,…