Program Manager, In-Market Testing & Insights

We are seeking a Program Manager to join Meta's Global Product Quality (GPQ) team to lead in-market testing and insights programs across Meta's product portfolio

You will manage vendor partnerships, design testing methodologies, and work with product, engineering, and i18n teams to turn test results into actionable recommendations. The role requires someone comfortable working collaboratively across a shared portfolio, applying automation to improve how testing gets delivered, and operating across multiple product lines and geographies, prioritizing based on impact and deadlines.

The portfolio covers the full range of Meta's products with a growing emphasis on the AI-powered experiences Meta is building. You'll also partner with marketing and GTM teams to connect in-market signals to campaign, launch, and market-entry decisions.

This role suits someone comfortable operating across a shared portfolio, who treats AI as both a subject of testing and a tool for delivering insights faster, and who can manage several product lines and geographies by prioritizing based on impact, deadlines, and stakeholder needs.

Program Manager, In-Market Testing & Insights Responsibilities:

Own in-market testing across the product portfolio — define test design, locale coverage, evaluation criteria, and delivery timelines supporting launch gates and post-launch quality monitoring across Meta's apps, growth, monetization, payments, and commerce surfaces

Lead in-market testing for Meta's AI-powered products as a priority growth area of the portfolio, covering Meta AI and AI experiences embedded across FB/IG/Messenger/Whats App Develop  testing methodology for generative and non-deterministic products — build the rubrics, human-evaluation frameworks, and quality dimensions (cultural relevance, factual grounding, tone, language quality, in-locale safety) that traditional pass/fail testing cannot capture

Run the Scaled Insights program — manage vendor partnerships to recruit multilingual users and gather rapid qualitative feedback across international markets

Lead the in-person insights portfolio — design and deliver market-immersion programs giving product, marketing, and leadership teams direct, structured exposure to international user feedback own agenda, market selection, participant recruiting, synthesis, and follow-through

Build the bridge to marketing and GTM — partner with marketing, brand, and growth teams to identify in-market testing and insights opportunities that inform campaign localization, launch readiness, and market entry, and to surface local user signal into marketing decisions

Turn results into product decisions — partner with product, analytics, and engineering to translate findings into prioritized recommendations aligned to established product and quality frameworks

Apply AI to insights delivery — AI-generated summary reports, automated analysis and clustering of test results, cross-market synthesis of qualitative feedback, and agentic workflows that shorten time-to-insight

Manage vendors, budgets, and compliance — scoping, performance management, and procurement coordination across testing partners, including contingent workforce policy compliance

Contribute to shared program infrastructure — intake, methodology standards, metrics definitions, and deliverable templates used across in-market testing programs

Define and report program metrics that demonstrate the value and operational health of the portfolio to leadership

Minimum Qualifications:

8+ years of experience in program management, product operations, quality/testing operations, or a related field

Experience designing and managing in-market or functional testing programs for consumer products at scale

Experience managing testing or insights…