Senior Director, Marketing & Communications

WHO WE ARE

At Fors Marsh, we take on issues that matter. We are a team of researchers, strategists, and communicators working together to drive lasting change. We look at human behavior from all angles with a deep understanding of people and context to design solutions that influence decision‑making and move people to action. Our work promotes health and well‑being, shapes resilient communities, and builds effective and accountable institutions.

We are a certified B Corporation and a Top Workplace for 7 consecutive years.

This is a leadership position within a mission‑driven practice focused on cultivating strong public institutions and strengthening community resilience. You will lead client delivery, portfolio growth, and market expansion across integrated marketing and communications engagements supporting public service recruitment, public and consumer safety, and disaster resilience initiatives.

We are seeking a strategic leader who can cultivate enduring client relationships, lead high‑performing teams, and drive operational excellence while expanding the practice’s impact and market presence. The ideal candidate brings expertise in integrated marketing and communications, including behavior change, digital, and full‑funnel marketing strategy and execution, along with experience growing business across federal, state, local, and nonprofit markets. This role requires a leader who can advise executive clients, oversee portfolios, and lead communications efforts that influence behavior, build trust, and engage diverse audiences across complex mission environments.

• Lead one or more client portfolios, serving as a trusted advisor while ensuring high‑quality delivery, long‑term relationship health, and sustainable growth.
• Monitor client satisfaction and proactively address risks, challenges, and opportunities across engagements.
• Build and strengthen client relationships that support account expansion, market positioning, and future opportunities.
• Translate industry and client trends into actionable strategies, operational and capability improvements, and innovative approaches that support delivery and growth in the portfolio.

• Oversee project and contract execution across the portfolios, ensuring delivery aligns with scope, schedule, budget, staffing, and quality expectations.
• Manage portfolio financial performance, utilization, resource allocation, and operational metrics.
• Ensure operational excellence through strong project management, quality management, and continuous process improvement practices.
• Drive accountability across teams while fostering a culture of collaboration, mission focus, and innovation.

• Lead business development strategy and execution for one or more portfolios, including client engagement, capture, proposals, and pitches.
• Shape pipeline and account growth strategies aligned with practice priorities, market trends, and long‑term positioning goals.
• Partner with growth and account teams to identify strategic opportunities, partnerships, and competitive positioning approaches.
• Leverage existing relationships, market insight, and subject matter expertise to identify, shape, and advance new business opportunities and solutions.
• Contribute to thought leadership and external visibility through client engagement, conference participation, authored insights, and market presence.

• Provide strategic leadership across integrated marketing and communications engagements that bring together research, planning and strategy, creative and content development, omnichannel execution, and performance measurement and optimization.
• Lead and advise teams on modern marketing strategies that move target audiences through the full funnel through personalized creative execution optimized across paid, earned, shared, and owned media.
• Guide integrated campaign planning and execution across multidisciplinary teams of account management, digital, media, outreach and engagement, creative, content management, research, and analytics…