Senior Manager, Product Management - Ad Formats

Senior Manager, Product – Ad Formats Product Management, Revenue Product organization at Snap Inc.

• Lead a team of Product Managers to develop and scale a comprehensive vision, strategy, and roadmap for our Ad Formats product area, ensuring alignment with Snap’s broader business goals and delivering innovative solutions that empower advertisers and enhance user experiences.
• Originate and help your team execute scalable, transformative ideas that address advertiser needs and deliver long‑term impact, leveraging insights to shape the future of Snap’s revenue ecosystem.
• Build trust and influence across senior leadership and cross‑functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, by demonstrating expertise, sound judgment, and measurable outcomes.
• Use data and analytics to understand performance, identify growth patterns, and make informed decisions to optimize or sunset underperforming products.
• Inspire and lead cross‑functional teams to deliver exceptional results, fostering collaboration, adaptability, and resilience under challenging circumstances.
• Mentor and guide less experienced PMs, contribute to recruiting efforts, and play an active role in building a strong, collaborative Revenue Product organization.

• Skilled in people management, cross‑functional leadership and deep product management experience
• Ability to initiate projects, execute against defined objectives, and communicate the results of analyses clearly and effectively
• Ability to collaborate with engineers, designers, product managers, data scientists, and other cross‑functional teams
• Ability to initiate and drive emerging projects from strategy to completion
• Skilled in clear and concise communication across a matrix organization
• Knowledge of product‑oriented quantitative analysis, including statistical analysis
• A strong understanding of and practical experience in designing, executing, and analyzing UI‑centric A/B tests to drive product improvements.

• Bachelor’s Degree or equivalent years of practical work experience
• 10+ years of experience building and shipping products at a technology company; or a Master’s and 9+ years of experience
• 2+ years of experience managing product teams

• Experience working on Ad Formats
• Hands‑on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post‑launch execution

• Paid parental leave
• Comprehensive medical coverage
• Emotional and mental health support programs
• Compensation packages that allow sharing in Snap’s long‑term success

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):
The base salary range for this position is $251,000–$377,000 annually.

Zone B:
The base salary range for this position is $238,000–$358,000 annually.

Zone C:
The base salary range for this position is $213,000–$320,000 annually.

This position is eligible for equity in the form of RSUs.

Snap is an equal‑opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).