Senior Manager, Product Management - Ad Formats

Senior Manager, Product – Ad Formats Product Management

Snap Inc is a technology company that operates Snapchat and other digital services. The Ads Platform organization drives innovation and performance across our advertising platform. We are seeking a Senior Manager, Product to lead our Ad Formats product area within the Revenue Product organization.

• Lead a team of Product Managers to develop and scale a comprehensive vision, strategy, and roadmap for our Ad Formats product area, ensuring alignment with Snap’s broader business goals and delivering innovative solutions that empower advertisers and enhance user experiences.
• Originate and help your team execute scalable, transformative ideas that address advertiser needs and deliver long‑term impact, leveraging insights to shape the future of Snap’s revenue ecosystem.
• Build trust and influence across senior leadership and cross‑functional teams, including Product Marketing, Marketing Science, and Solutions Engineering, by demonstrating expertise, sound judgment, and measurable outcomes.
• Use data and analytics to understand performance, identify growth patterns, and make informed decisions to optimize or sunset underperforming products.
• Inspire and lead cross‑functional teams to deliver exceptional results, fostering collaboration, adaptability, and resilience under challenging circumstances.
• Mentor and guide less experienced PMs, contribute to recruiting efforts, and play an active role in building a strong, collaborative Revenue Product organization.

• Skilled in people management, cross‑functional leadership and deep product management experience.
• Ability to initiate projects, execute against defined objectives, and communicate the results of analyses clearly and effectively.
• Ability to collaborate with engineers, designers, product managers, data scientists, and other cross‑functional teams.
• Ability to initiate and drive emerging projects from strategy to completion.
• Skilled in clear and concise communication across a matrix organization.
• Knowledge of product‑oriented quantitative analysis, including statistical analysis.
• Strong understanding of and practical experience in designing, executing, and analyzing UI‑centric A/B tests to drive product improvements.

• Bachelor’s Degree or equivalent years of practical work experience.
• 10+ years of experience building and shipping products at a technology company; or a Master’s degree and 9+ years of experience.
• 2+ years of experience managing product teams.

• Experience working on Ad Formats.
• Hands‑on experience across the entire product lifecycle including defining product needs, prioritization, pre‑/post‑launch execution.

If you have a disability or special need that requires accommodation, please provide us with the necessary information.

Snap is a proud equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification in accordance with applicable laws. EOE, including disability/vets.

Our benefits include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that allow you to share in Snap’s long‑term success.

In the United States, work locations are assigned a pay zone that determines the salary range for this position. The base salary ranges are:

• Zone A (CA, WA, NYC): $251,000‑$377,000 annually.
• Zone B: $238,000‑$358,000 annually.
• Zone C: $213,000‑$320,000 annually. This position is eligible for equity in the form of RSUs.