Sr Manager Marketing, Offer and Fulfillment Operations

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.

While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU. You bring more than your expertise to your role, and that matters here. Your story, perspectives, and lived experiences help shape belonging at BECU and deepen how we connect with and support our employees, our members, and our communities.

The Target Pay Range for this position is The Sr Manager Marketing, Offer and Fulfillment Ops is responsible for leading marketing operations initiatives and managing a team of professionals to deliver measurable business impact. This role focuses on building advanced operating and governance models, aligning channel strategies, and orchestrating GTM delivery and fulfillment that compliantly drive growth and member engagement. The individual oversees operational systems that empower data-driven decisions.

Additionally, The Sr Manager Marketing, Offer and Fulfillment Ops ensures alignment with organizational objectives through effective resource planning, budget oversight, and collaboration with senior leadership annually. At BECU, compensation decisions are determined using factors such as relevant job‑related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant.

Incentives are performance based and targets vary by role.

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match

As the Sr Manager Marketing, Offer and Fulfillment Operations, you’ll play a pivotal role in shaping and scaling the operational foundation that powers BECU’s marketing efforts. You’ll lead the development of governance models, workflow processes, and fulfillment strategies that help deliver compliant, accurate, and impactful member experiences. Working across marketing, compliance, risk, data, and product teams, you’ll bring structure to complex initiatives, drive organizational alignment, and influence enterprise‑wide adoption of new capabilities.

Your leadership will help establish and optimize marketing operations practices while enabling faster execution, stronger governance, and measurable business outcomes. This is a unique opportunity to build new processes, lead through ambiguity, and create lasting impact in a growing function.

• Operating Model Implementation:
  Lead the adoption and continuous improvement of tech‑enabled marketing operating models that enhance efficiency, governance, performance, and member engagement.
• Offer Management:
  Define and implement end‑to‑end offer management and fulfillment practices that support organizational goals, ensure operational readiness, and improve the effectiveness of marketing programs.
• Workflow & Process Optimization:
  Build scalable, auditable processes and operational workflows that support campaign execution, regulatory compliance, and cross‑functional collaboration across the enterprise.
• Forecasting & Business Planning:
  Oversee forecasting activities that provide actionable insights into marketing performance, business outcomes, and strategic investment decisions.
• Analytics & Performance Measurement:
  Conduct ROI analyses, evaluate program effectiveness, and translate insights into recommendations that improve efficiency, execution, and results.
• Cross‑Functional Influence:
  Par…