Associate Product Marketing Manager - Bilingual; Japanese/English - Video Games
Listed on 2026-02-28
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Marketing / Advertising / PR
Marketing Communications, Marketing Strategy, Marketing Manager, Event Manager / Planner
Get to know The Pokémon Company International
The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.
Learn more online at and
Get to know the role- Job Title:
Product Marketing Manager - Bilingual (Japanese/English) - Job Summary:
The Associate Product Marketing Manager will work with the Sr. Manager, Product Marketing, to drive and support the execution of various marketing initiatives in product marketing, with a focus on console video games. This position will work together with key stakeholders within The Pokémon Company International and The Pokémon Company in Japan, by spearheading communication between offices in both English and Japanese. - FLSA Classification (US Only):
Exempt - People Manager:
No
- Support the execution of key strategic company initiatives in the areas of product marketing, with a focus on marketing initiatives in support of console video games. Collaborate with various stakeholders within TPCi and those in Japan to achieve business goals. Work with Sr. Manager, Product Marketing to deliver impactful results by proactively identifying problems to be solved and providing solutions.
- Support video game marketing projects by serving as the point of contact between the Tokyo office of The Pokémon Company in Japan, and internal TPCi cross‑functional teams. Drive progress within TPCi and ensure all teams and stakeholders are properly informed and tasks are executed on time.
- Coordinate with the Tokyo office of The Pokémon Company in Japan so that the TPCi cross‑functional teams are fully informed to conduct globally aligned marketing activities. Review marketing assets and copies to ensure accuracy.
- Research, analyze, report, and present on key business metrics and industry trends.
- Three (3) to four (4) years of relevant professional experience or a demonstrated equivalent level of expertise.
- Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
- Demonstrated business related experience in multinational corporations including Japan and the U.S.
- Multi‑cultural and bilingual with strong written and verbal business communication proficiency in both English and Japanese. Solid understanding of Japanese culture and business customs.
- Strong project coordination skills with proven ability to drive results. Action oriented and strong problem solver.
- Strong relationship building skills to manage proactive, prompt, and accurate communication with multiple stakeholders across organizations.
- Organized and process‑oriented with proven ability to manage multiple projects at once.
- Experience in video game marketing or video game development, including localization, is a plus.
- While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
- Proficiency in Microsoft Office Suite, particularly in PowerPoint and Excel.
For this role, new hires generally start between $84,800.00 - $ per year. The full range is $84,800.00 - $ per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.
How you’ll be successful- Passion for Pokémon:
Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do. - Challenging the Expected:
Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities. - Integrity and Respect:
Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and…
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