Associate Director, Downstream Marketing, ACM

Role Overview

The Associate Director of Ambulatory Cardiac Monitoring (ACM) Marketing leads global downstream marketing strategy, execution, and commercial enablement for Front Line Care’s Ambulatory Cardiac Monitoring business. The role focuses on driving market adoption, accelerating revenue growth, developing and optimizing commercial programs, and enabling regional sales teams with strong go-to-market (GTM) execution.

• Commercial Strategy & Execution

  Lead downstream marketing strategy, owning market activation, demand generation, and portfolio revenue performance. Drive development and execution of robust global GTM and commercialization plans for both new and existing products. Translate customer insights, competitive intelligence, and market dynamics into actionable commercial programs that drive adoption and growth.

• Portfolio & Lifecycle Management

  Manage commercial performance across the ACM portfolio, identifying strategic opportunities to accelerate adoption, improve positioning, and enhance messaging. Oversee value proposition development, branding, and product storytelling, and optimize portfolio profitability through pricing strategy and lifecycle revenue management.

• Sales Enablement & Customer Engagement

  Develop and deploy sales training, competitive positioning, objection‑handling guides, and customer‑facing content. Partner with regional sales teams to improve funnel conversion, targeting, segmentation, and customer engagement, and use analytics to track performance.

• Cross‑Functional Leadership

  Collaborate closely across business units to align on commercial priorities and ensure consistent and cutting‑edge global messaging. Work with Upstream Marketing and Medical Affairs to influence product roadmaps and develop evidence‑based adoption strategies.

• People Leadership

  Lead, mentor, and develop a team of downstream marketers, fostering a culture of accountability and collaboration, and guiding team performance.

• BA/BS or equivalent degree required; MBA preferred.
• 8+ years of experience in medical device downstream marketing, commercial strategy, or product management.
• Experience in ambulatory cardiac monitoring and/or the cardiology space strongly preferred.
• Track record of effectively driving strategy development and execution, managing multiple concurrent projects with urgency.
• High proficiency with PowerPoint, Word, Excel, and digital marketing or CRM tools.
• Experience managing and developing talent, including setting priorities and guiding team performance.
• Demonstrated success driving downstream commercial execution, market development, and revenue growth in a healthcare technology environment.
• Excellent quantitative/qualitative assessment skills; ability to manage multiple commercial programs simultaneously.
• Proven business acumen and decision‑making ability in dynamic market environments.
• Strategic storyteller, able to articulate a compelling vision and influence through presentation, communication, and cross‑functional leadership skills.

Baxter offers comprehensive compensation and benefits packages. Medical and dental coverage starts on day one, with life, accident, short‑term and long‑term disability, and travel insurance. Financial and retirement options include the Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan (RSP) with company matching. Additional benefits are Flexible Spending Accounts, educational assistance, paid holidays and time off, family and medical leave, paid parental leave, commuting benefits, an Employee Discount Program, an Employee Assistance Program (EAP), and childcare benefits.

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.