Director, Partner Marketing

Acumatica is a company on a mission. We are a leading innovator in cloud ERP with customers located around the world. But don’t take our word for it—read what analysts like G2, IDC, Nucleus Research, and Info-Tech have to say about us.

Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs—featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities. Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future.

Acumatica is more than just a product—we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real-world insights to put organizations in control of their future. In May of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses.

Acumatica’s culture is collaborative and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential. To learn more about Acumatica’s mission, please visit:

Acumatica is seeking a Director of Partner Marketing to lead our Partner Marketing team in Bellevue, WA. This is a full-time role.

What We Do

Our Partner Marketing team supports an ecosystem of 600+ VARs, ISVs, and Alliance partners by building and developing programs, platforms, and tools aimed at enabling our partners to successfully market Acumatica.

What You’ll Do

As Director of Partner Marketing, you will drive strategy and oversee the execution of marketing programs and campaigns for our fast-growing ecosystem of value-added resellers (VARs), ISVs, and Alliance partners. In this role, you will manage a team of two experienced partner marketing professionals. You will combine outstanding leadership skills with deep expertise in the partner ecosystem and a clear understanding of Acumatica’s business objectives to lead all partner marketing initiatives.

This role requires superior people management skills, an innovative mindset, a strong work ethic, and a proven record of working with executive teams of top Tier 1 VARs (CEOs, CMOs). You will lead, coach, and manage a team of two full-time employees, along with contractors and marketing agencies, while closely collaborating with Acumatica’s leaders and executives, including the SVP of Sales and SVP of Partner Strategy and Programs.

A successful candidate will be proactive, results-oriented, innovative, and comfortable working in a dynamic environment. Excellent understanding and experience with partner marketing technologies, including new AI-powered tools, is essential.

Responsibilities

• Build and drive Acumatica’s partner marketing strategy, including tailored approaches for VARs, ISVs, and Alliance partners.
• Lead and manage a high-performing partner marketing team consisting of full-time employees, contractors, and agencies.
• Build, scale, and optimize partner marketing programs leveraging Acumatica’s Marketing Automation Platform, Social Syndication Platform, and other tools.
• Guide and coach the team in creating and delivering communications and plans to drive awareness and adoption of Acumatica Partner Marketing Programs.
• Host and lead calls with top executives of Tier 1 partners, provide expert advice and feedback on partners’ marketing performance, and attend Tier 1 partner QBRs as part of Acumatica’s leadership team.
• Oversee Acumatica’s Alliance Partner Marketing, lead calls with Alliance Partner executives when needed, and play a key role in removing barriers both within and outside Acumatica.
• Collaborate closely with Acumatica’s marketing…