Senior Manager, Demand Center Insights

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The Global Demand Center is evolving into a more connected, signal‑led demand organization‑one that uses market, account, buyer, journey, and funnel evidence to decide where to focus, what to activate, and how to improve revenue outcomes.

The Senior Manager, Demand Center Insights will serve as a strategic insights lead for the Global Demand Center. This role will connect campaign performance, audience engagement, journey progression, digital activation, customer adoption, Sales/xDR feedback, market developments, and funnel outcomes to identify what is changing, explain why it matters, and recommend how the organization should respond.

The ideal candidate combines demand generation expertise, revenue‑funnel understanding, analytical rigor, executive communication, and strategic judgment. They are comfortable working with imperfect data, connecting quantitative and qualitative evidence, and turning complex inputs into a clear business point of view that helps teams make better decisions.

Establish the insight operating model for the Global Demand Center, including how performance, funnel, market, account, audience, and journey evidence is collected, interpreted, shared, and translated into action.

Define the recurring business questions the Demand Center should answer, including where demand is accelerating, where engagement is stalling, where funnel leakage is occurring, where audiences are over‑ or underperforming, and which motions warrant additional investment or intervention.

Create repeatable approaches for moving from observations and data to diagnosis, recommendation, action, and measurable learning.

Analyze performance across campaigns, programs, audiences, journeys, channels, regions, segments, platforms, and stages of the revenue funnel.

Identify root causes behind changes in engagement, qualification, opportunity creation, pipeline progression, conversion, and revenue contribution.

Surface funnel leakage, stalled progression, audience fatigue, underperforming journeys, content gaps, activation gaps, and other areas requiring intervention.

Partner with Analytics, Revenue Operations, Marketing Operations, and functional leaders to validate findings and align on shared definitions, assumptions, and measurement approaches.

Synthesize evidence from campaign performance, audience engagement, journey progression, digital activation, customer adoption, Sales/xDR feedback, market developments, account intelligence, and funnel outcomes into actionable business insight.

Evaluate whether observed patterns represent durable market shifts, temporary anomalies, emerging demand opportunities, execution gaps, or areas requiring further investigation.

Connect audience and account findings to broader Demand Center performance, prioritization, and investment decisions.

Help distinguish structural fit, dynamic readiness, campaign engagement, and funnel progression so leaders can make better decisions about where to focus and what actions to take.

Provide recommendations to Campaign Strategy, Growth Lab, Journey Architecture & Operations, Customer Growth & Adoption, Digital Activation, and regional stakeholders based on cross‑functional evidence.

Recommend where to increase, reduce, stop, or redirect investment based on business impact, performance trends, funnel behavior, and market movement.

Help teams establish measurable hypotheses before launching major…