Lead, Content (Growth Marketing

Lead, Content Marketing (Growth)

Position Title:

Lead, Content Marketing (Growth)

Location:

Bellevue, WA

Position Type:
Regular, Full-Time

About Us:

Roundglass is a wholistic wellbeing company working to empower healthier lives, stronger communities, and a more sustainable world. That w in wholistic is there for a reason:
We believe true wellbeing spans the whole human experience, from how we care for ourselves to our connections with others and the planet.

This philosophy shapes both what we build and how we work. We've created an environment where supporting people's whole selves fuels their most meaningful work.

Roundglass creates real-world impact through two core pillars:

Through the Roundglass Living platform, we deliver personalized wellbeing guidance rooted in science. The Roundglass Living app helps people develop habits that last through breathwork, meditation, movement, nutrition, music, and more.

Roundglass Giving is our nonprofit arm, driving our philanthropic vision, including a collection of initiatives championing youth development, women's equity, and environmental stewardship. We're on a mission to transform communities by tackling systemic challenges and unlocking human potential.

If you're passionate about the role wellbeing plays in people's lives and want to contribute to a culture that embodies the change we're creating, we'd love to meet you.

We're seeking an exceptional Content Lead, Marketing, to own all marketing content and serve as the brand voice architect for our wellbeing platform. In this strategic role, you'll develop and maintain foundational marketing language, messaging frameworks, and content standards that drive brand awareness and user acquisition across all audiences and channels.

You'll create comprehensive marketing content spanning digital platforms, PR materials, advertising copy, and thought leadership pieces that resonate with diverse audiences globally. This role requires both brand building expertise and performance marketing acumen, ensuring all content drives measurable business results while maintaining brand consistency.

As the marketing content authority, you'll establish core messaging that other teams adapt for their specific needs while ensuring complete alignment across all content functions.

Brand Strategy & Content Development

• Own company-wide marketing content including messaging frameworks and brand positioning
• Develop foundational brand language that scales across teams and initiatives
• Translate company philosophy into accessible, resonant messaging for diverse audiences.

Multi-Channel Content Creation

• Own social media content creation across platforms
• Oversee content writers and establish content standards
• Develop email marketing campaigns and website content
• Create PR materials and external marketing content

Performance & Optimization

• Work with analytics teams on performance measurement and optimization
• Create comprehensive reports on brand impact and content performance
• Optimize content for SEO and user acquisition
• Make data-driven decisions to improve content effectiveness

Cross-Functional Leadership

• Ensure alignment across all content functions and teams
• Partner with product and design teams on content strategy
• Coordinate global content initiatives and cultural adaptation

• 8+ years of proven experience in marketing content creation and brand management
• Expertise in health/wellbeing marketing with understanding of regulatory requirements
• Demonstrated success driving brand awareness and user acquisition through content marketing
• Portfolio showcasing successful marketing campaigns across multiple channels
• Exceptional writing and creative skills across all marketing formats
• Experience with both brand building and performance marketing strategies
• Advanced proficiency with marketing technology platforms and optimization tools
• Strong understanding of social media, email marketing, and digital advertising
• Experience working across global markets and diverse audiences
• Analytical skills to measure and optimize content performance
• Knowledge of PR, media relations, and thought leadership development
• Experience managing content…