Senior Amazon Content & SEO Specialist

Bayland Health is a fast-growing wellness company with a portfolio of three nutrition brands—led by our flagship, Micro Ingredients. From superfoods to vitamins, we offer pure, high-quality ingredients trusted by over ten million health-conscious consumers.

As a Top 10 seller on Amazon and Tik Tok in the U.S., we’re driven by innovation, transparency, and a commitment to making wellness simple and accessible. We’re looking for passionate, growth-minded individuals who are excited about the wellness industry and eager to help us take our brands to the next level.

Bayland Health is seeking a Senior Amazon Content & SEO Specialist to optimize and scale Amazon product content across our three supplement brands:
Micro Ingredients, Nature Bell, and Deal Supplement, with Micro Ingredients as the primary focus.

This is a senior, hands-on individual contributor role for someone who understands how strong product content, creative presentation, Amazon SEO, and customer insights work together to improve conversion.

You will own and continuously improve product listings across a large Amazon catalog—from titles, bullets, product attributes, and backend content to listing images and A+ Content. You will work closely with our Brand and Design teams to develop scalable content and creative frameworks, prioritize high-impact ASINs, identify conversion opportunities, and measure the results of content changes.

As the function grows, you will also help establish content standards, workflows, and best practices, with opportunities to take on broader platform responsibilities and grow into a team lead role.

• Own and continuously optimize Amazon product listings across Micro Ingredients, Nature Bell, and Deal Supplement, with a strong focus on improving conversion rate, customer experience, and content quality.
• Partner with Brand and Design teams to develop scalable creative frameworks for Amazon listing images, A+ Content / EBC, Brand Story, and other product detail page content, ensuring consistency across key product lines.
• Audit and improve listing completeness and accuracy, including product attributes, titles, bullet points, descriptions, backend search terms, and other catalog information across a large SKU portfolio.
• Segment and prioritize ASINs based on business impact and performance, with particular focus on top-performing and high-potential products, and develop ongoing optimization plans accordingly.
• Use Amazon SEO, keyword research, customer insights, competitor analysis, and performance data to improve product discoverability while maintaining clear, persuasive, and conversion-focused content.
• Monitor CTR, CVR, traffic, ranking, and sales performance to identify optimization opportunities and measure the impact of listing and content changes. Conduct A/B tests or structured content experiments when appropriate.
• Build repeatable content standards, templates, SOPs, and QA processes to improve consistency and efficiency across a large multi-brand catalog.
• Stay current on Amazon content requirements, marketplace trends, category competition, and best practices, particularly within supplements, health, and wellness.
• As capacity and business needs evolve, help extend successful content and optimization practices to Shopify and other e-commerce platforms.

• 3+ years of hands-on Amazon content, listing optimization, or Amazon SEO experience, ideally within consumer products, supplements, health, beauty, grocery, or another competitive e-commerce category.
• Proven experience creating and optimizing Amazon product detail pages, including titles, bullet points, product attributes, A+ Content / EBC, backend content, and listing images or creative briefs.
• Strong understanding of Amazon SEO and keyword optimization, including keyword research, relevance, indexing, search visibility, and effective keyword placement.
• Strong understanding of conversion-rate optimization and the ability to connect content and creative changes to metrics such as CTR, CVR, traffic, ranking, and sales.
• Experience using Amazon Seller Central and Amazon performance or keyword data to identify…