Sr. Product Marketing Manager, Keystone

Job Summary

As a Sr. Product Marketing Manager (PMM) for Keystone at Net App, you will be the voice of the customer, a strategic storyteller, and a go-to-market orchestrator. You will own messaging and positioning, drive launch excellence, and deliver insights that shape product strategy and accelerate adoption. This role blends technical depth, market intelligence, and marketing expertise to create compelling narratives and enable predictable, measurable outcomes.

Net App Keystone is a storage-as-a-service offering that delivers Net App's on-premises and hybrid cloud storage through a flexible, pay-as-you-go subscription model. It's fully managed by Net App, giving customers cloud-like simplicity and elasticity without owning or operating the underlying infrastructure.

* Position is based in one of our main headquarters in either San Jose, CA / Raleigh (RTP), NC or Remote-Seattle, WA. We work in a hybrid work environment requiring meeting a set number of days per quarter in-office.

Key Responsibilities

• Messaging & Positioning:
  Own the end-to-end Keystone messaging stack: platform, solutions, products, buyer personas, and ecosystem partners. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
• Market Insights:
  Conduct TAM/SAM analysis, buyer research, and competitive benchmarking for storage as a service offerings and ecosystem solutions. Monitor market trends, customer adoption patterns, partner motions, and competitive dynamics to provide actionable insights for roadmap, messaging, and GTM strategy.
• Go-to-Market Strategy:
  Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
• Sales Enablement:
  Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
• Analyst & Event Engagement:
  Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
• Pricing & Packaging:
  Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
• Performance Measurement:
  Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

• Strong storytelling and messaging capabilities.
• Deep understanding of buyer personas, customer journeys, and competitive landscapes.
• Technical fluency in SaaS concepts.
• 8+ years in a product marketing role within an enterprise technology or cloud solutions company.
• Strong storytelling and messaging capabilities.
• Deep understanding of buyer personas, customer journeys, and competitive landscapes.
• Ability to bridge technical concepts with business value.
• Bachelor's degree in business, technical or marketing related field OR additional equivalent experience as stated above.

Compensation:
The target salary range for this position is $,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies.

Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

At Net App, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Equal Opportunity

Employer:

Net App is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Why You'll Thrive at Net App

At Net App, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great:
That's how our people operate and how we continue to push the boundaries of data…