Senior Cloud Marketing Manager

Own Every Moment at Net App

At Net App, your ideas power innovation. We lead in intelligent data infrastructure- delivering unified storage, integrated data services, and solutions that help organizations unlock the full potential of their data, from AI to multicloud.

Ready to innovate and contribute to our path to 10B? Here, you'll collaborate with passionate teams, tackle real-world challenges, and see your impact in how customers transform and grow. If you're ready to bring curiosity, creativity, and drive to every moment, Net App is where your journey begins. Join teams that innovate to elevate, drive results, and excel together across every function.

The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for Net App’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of Net App’s first‑party and third‑party services.

The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside Net App. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by Net App’s Tier 1 hyperscaler KPIs.

• Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.
• Align all marketing activities to the joint business plan with the hyperscalers for first‑party and third‑party services.
• Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities.
• Marketing partnership development to open up new co‑marketing opportunities with the partners.

• Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.
• Represent Net App Marketing in all executive, senior executive, and operating‑level Cloud business reviews.
• Provide strategic guidance and support to Net App corporate, field, and partner marketing teams.
• Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders.

• Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.
• Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.
• Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.

• Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using Net App’s Tier 1 KPIs.
• Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
• Ensure all partner programs meet contractual requirements and deliver measurable ROI.

Work closely with:

• Hyperscaler Partner Marketing, Partnership Development, and Product Group
• Marketing centers of excellence (digital, events, paid media, content, MRA)
• Net App sales, alliance, and field marketing teams
• Operations and finance teams for budget, tracking, and compliance

And collaborate to:

• Execute co‑marketing programs
• Optimize campaign performance
• Track KPIs and report impact
• Influence internal and external stakeholders to advance hyperscaler strategy

• Marketing-sourced and influenced pipeline/revenue across 1P and 3P services
• MQL & SQL creation and opportunity progression
• Amount of MDF received from the partners
• Engagement contribution from marketing investments (MDF + Net App budget)
• Hyperscaler seller engagement and activation
• Program execution quality (on time, on budget, fully tracked)
• Marketing contribution to revenue across Cloud…