Program Manager, Digital Marketing

Program Manager, Digital Marketing ()

Role: Program Manager, Digital Marketing

Description: This role involves hands-on coordination and execution of in-product digital marketing programs. The Program Manager will own the build and deployment of various marketing programs, including validation and testing. This role will require coordinating with various teams, including design, editorial, and relationship management, to create a cohesive marketing calendar.

Responsibilities:

• Build and deploy marketing programs, including validation and testing.
• Coordinate with cross-functional teams to create a cohesive marketing calendar.
• Kick off and drive strategic initiatives.
• Oversee business case prioritization, timelines, and execution.
• Perform and support marketing campaign efforts, including segmentation, HTML production, testing, and quality assurance.
• Provide best practice oversight and assistance in the design and setup of automated marketing campaigns.
• Report on campaign performance throughout the customer lifecycle using data insights.
• Improve processes across platforms.
• Collaborate with other teams and agencies to maximize resources for client support and successful outcomes.

Role: Program Manager, Digital Marketing

Description: This role involves hands-on coordination and execution of in-product digital marketing programs. The Program Manager will own the build and deployment of various marketing programs, including validation and testing. This role will require coordinating with various teams, including design, editorial, and relationship management, to create a cohesive marketing calendar.

Responsibilities:

• Build and deploy marketing programs, including validation and testing.
• Coordinate with cross-functional teams to create a cohesive marketing calendar.
• Kick off and drive strategic initiatives.
• Oversee business case prioritization, timelines, and execution.
• Perform and support marketing campaign efforts, including segmentation, HTML production, testing, and quality assurance.
• Provide best practice oversight and assistance in the design and setup of automated marketing campaigns.
• Report on campaign performance throughout the customer lifecycle using data insights.
• Improve processes across platforms.
• Collaborate with other teams and agencies to maximize resources for client support and successful outcomes.

Please note:

F1 OPT candidates are not eligible for this role

Job

Program Management, Digital Marketing, Project Management, Marketing Operations, MS Excel, Campaign Management, Marketing Automation, Segmentation, Stakeholder Management, Team Management, HTML, Project Management Tools, Business Process Management (BPM)

Program Management Digital Marketing Project Management Marketing Operations MS Excel Campaign Management Marketing Automation Segmentation Stakeholder Management Team Management HTML Project Management Tools Business Process Management (BPM)