Sr. Product Marketing Manager

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Job Overview
As a Sr. Product Marketing Manager for T-Life Adoption you will collaborate with Product, Marketing, Creative, and Business collaborators to drive engagement growth with the T-Life app. You have a deep understanding of the consumer product perspective, customer communications, product positioning, and the digital & app ecosystem. This position defines product marketing strategy, product positioning, GTM, channel messaging, content strategy, and marketing requirements for customer app onboarding all to drive T-Life downloads, engagement, and retention.

We are looking for a Sr. Product Marketing Manager who has a knack for partnering with cross-functional teams. The role requires a person who understands Product and App lifecycle with preferred background in channel and/or app marketing.

• Capture and analyze customer feedback and frontline input on the T-Life app experience to inform product positioning, value propositions, and messaging that resonate with the target audience.
• Develop and maintain channel enablement materials— including copy guide and toolkit, videos, and blog posts — for Retail, Care, Digital, and other customer-facing channels, along with customer references, testimonials, and case studies for external and internal use.
• Support launch planning and orchestrate execution of new T-Life app features and improvements, driving go-to-market strategy for in-app releases.
• Partner with Retail, Care, Digital, and other customer-facing channels — demonstrating these toolkits and enablement materials — to drive adoption and engagement of the T-Life app.
• Partner closely with Customer Marketing teams to scale personalized communications (SMS, push, email, in-app merch) aligned with key engagement benchmarks to drive T-Life weekly active users.
• Serve as market-facing SME/leader with vision for the T-Life product representing the voice of T-Life to internal and external partners including the PR/Communications teams.
• Support product retention and up-sell/cross-sell strategies to align with Acquisition initiatives.
• Supervise and report on the performance of the T-Life app in the market and communicate the results of related marketing efforts.
• Responsible for other duties/projects as assigned by business management as needed.

• Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required).
• Acceptable areas of study include Marketing, Business, Communications, or relevant field of study such as Computer Science (Required).
• 7+ years’ of validated ability delivering successful, well-rounded product marketing content and collateral that can be tied to increased business revenue (Required).

Knowledge, Skills and Abilities:

• Business Insight (Required)
• Content Strategy (Required)
• Data Analysis (Required)
• Go-to-Market Strategies (Required)
• Market Research (Required)
• Product Management (Required)
• Product Positioning (Required)
• Sales Enablement (Required)
• Collaborator Management (Required)
• Critical Thinking (Required)
• At least 18 years of age
• Legally authorized to work in the United States

Travel :
Travel Required (Yes/No):
Yes

DOT Regulated :
DOT Regulated Position (Yes/No):
No
Safety Sensitive Position (Yes/No):
No

Total Target Cash Earnings Opportunity: $143,520 -…