Vice President of Communications

Company Description

Acumatica is a company on a mission. We are a leading innovator in cloud ERP (Enterprise Resource Planning) solutions with growing businesses worldwide. Acumatica is different by design and purposely built to help small and midsized companies thrive in today’s digital economy. Our industry-specific business management solution is engineered to address real-world needs, featuring intelligent workflows and market-leading usability that enable companies to manage risk, anticipate disruption, and seize new opportunities.

Our principled business practices, growth-friendly licensing, and flexible deployment options put organizations in control of their own future. Acumatica is more than just a product, we are a community of partners, customers, and creators committed to elevating business performance. Our ecosystem is driven by collaboration, merging leading technology and real-world insights to put organizations control of their future. In July of 2025, Acumatica was acquired by Vista Equity Partners, a global investment firm focused on enterprise software, data and technology-enabled businesses.

Acumatica’s culture is collaborative and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential. To learn more about Acumatica’s mission, please visit:

Acumatica is looking for an energetic VP of Communications to drive and execute public relations, analyst relations, and corporate communications to achieve brand and communications goals.

This is a full-time position reporting to the CMO.

Essential Responsibilities/Objectives:

Media Relations: Develop and execute a comprehensive earned-media strategy encompassing corporate and product news, customer success, executive thought leadership, and proactive storytelling. Build and maintain strong relationships with business and technology journalists, editors, and other influential voices. Serve as a company spokesperson, prepare executives for media engagements, and ensure timely, accurate responses to emerging issues. Establish clear measures for coverage quality, message pull-through, share of voice, and reputation impact.

Analyst Relations: Develop and execute a focused analyst relations strategy that builds understanding of Acumatica’s business, product innovation, customer value, and competitive differentiation. Identify priority analysts and influencers; manage briefings, inquiries, evaluations, research submissions, and product demonstrations; and maintain a high-touch engagement cadence. Partner closely with Product Marketing, Product Development, and other teams to deliver clear, evidence-based narratives, translate analyst feedback into actionable insights, and selectively develop analyst-led research and thought leadership content.

Brand Perception and Awareness: Develop communications programs that strengthen Acumatica’s visibility, credibility, and market reputation. Advance executive speaking opportunities, corporate storytelling, awards, external communications assets, and other initiatives that demonstrate customer value and market leadership. Collaborate with Brand, Marketing, and cross-functional teams to develop communications that consistently reinforce the company narrative, positioning, and standards.

Writing and Message Development: Own and evolve Acumatica’s corporate narrative, messaging framework, and priority storylines. Write and edit press releases, thought leadership articles, presentations, broad-reach employee and partner…