Sr. Marketing Manager – Retention​/Renewal

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in either Seattle, Washington or Overland Park, Kansas areas.

This role is critical for leading B2B base accounts through retention and lifecycle marketing strategies that reduce churn and increase product and service adoption. It involves planning, creating, and producing targeted communications and programs for business decision makers, authorized users, and account stakeholders. The role requires developing business cases that consider customer health, lifecycle stage, usage behavior, competitive dynamics, and channel impacts.

Success is measured by the impact on retention, adoption, customer engagement, and account value over time. The work influences organizational performance and customer satisfaction by aligning base-management efforts with business goals.

• Develop and implement lifecycle marketing plans and business cases to support retention, adoption, and base account growth strategies
• Prepare recommendations for annual business plans and tactical lifecycle strategies to guide B2B base management efforts
• Collaborate with creative, merchandising, advertising teams, and agencies to develop customer communications, adoption messaging, and value propositions
• Partner with marketing planning, analysis, customer insights, and product management to inform retention, adoption, pricing, and product roadmap decisions
• Coordinate cross-functional partnerships with sales, product management, care, and operations to ensure consistent execution and customer experience alignment
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelor's Degree and 7 years of related work experience
  OR a combination of education and experience deemed equivalent

• 7-10 years Marketing experience in retention, lifecycle management, customer engagement, or base management.
• 4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or business services, with a focus on Marketing, Product Management, Sales, Customer Lifecycle, or Account Management

• Brand Management
• Business Case Development
• Life-Cycle Campaign Management
• Cross-Functional Leadership
• Customer Segmentation
• Data Analysis
• Marketing Analytics
• People Management
• Strategic Thinking
• Value Propositions

#LI-Corporate

• At least 18 years of age
• Legally authorized to work in the United States

Travel Required (Yes/No):
No

DOT Regulated Position (Yes/No):
No Safety Sensitive Position (Yes/No):
No

Total Target Cash Earnings Opportunity: $129,480 - $233,520

National Base Pay Range: $107,900 - $194,600

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and…