Sr. Manager, Segment Marketing

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in either Seattle, Washington or Overland Park, Kansas areas.

This role leads the Base Management team, with end-to-end ownership of the program strategy, KPIs, and marketing efforts across base retention, churn, lifecycle management, and cross-sell/upsell. Responsible for growing and retaining customers through the development of strategies, marketing and value propositions focused on rate plans, products, customer outcomes and services. It leads the creation of business cases and marketing plans that consider market dynamics, consumer behavior, and competitive factors.

The role differentiates by leading a team and integrating cross-functional collaboration with sales, product management, finance, and operations to ensure cohesive execution. Success is measured by customer retention, financial goal attainment, KPI performance, and effective market positioning. The work impacts organizational growth by aligning Base Management strategies with customer needs and market trends to maximize customer value and market potential.

• Develop base strategy, initaitiaves and business case to achieve KPIs
• Prepare and implement annual business plans aligned with key Base strategies for retention, churn and add a line
• Analyze customer needs, industry trends, and market requirements to define positioning
• Collaborate cross-functionally with sales, product management, finance, and operations to ensure consistent execution
• Lead and provide coaching and direction to a team of segment marketing managers
• Also responsible for other duties/projects as assigned by business management as needed

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent

• 7-10 years Marketing experience.
• 4-7 years B2B program strategy and campaign execution experience.
• 2-4 years People Management experience.
• 4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.

• Action Item Management
• Business Case Development
• Business Decisions
• Campaign Management
• Cross-Functional Leadership
• Customer Retention
• Customer Segmentation
• Data Analysis
• Marketing Opportunity Identification
• Marketing Analytics
• Marketing Programs
• People Management
• Strategic Thinking
• Value Propositions

#LI-Corporate

• At least 18 years of age
• Legally authorized to work in the United States

Travel Required (Yes/No):
No

DOT Regulated Position (Yes/No):
No

Safety Sensitive Position (Yes/No):
No

Total Target Cash Earnings Opportunity: $145,920 - $263,280

National Base Pay Range: $121,600 - $219,400

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, .

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

The incentive component included in the Total Target Cash Earnings…