Principal Software Engineer, Ads Platform

Responsibilities

• Build the next generation ads formats and backend infrastructure and solutions to deliver more clicks, conversions, and value for advertisers.
• Work end‑to‑end across new ads product, format ideas, or infrastructure ideas, including experimentation, analysis, and optimization.
• Collaborate across teams to understand product requirements, evaluate trade‑offs, and deliver solutions for innovative products or services.
• Advocate for and apply best practices related to availability, scalability, operational excellence, and cost management.
• Provide technical direction that influences the entire company.
• Collaborate across teams to deliver solutions needed to support Snap’s performance advertising suite.
• Provide technical influence that spans the entire company.

• Excellent programming and software design skills, including debugging, performance analysis, and test design.
• Proven track record of operating highly‑available systems at scale.
• Ability to proactively learn new concepts and technologies and apply them at work.
• Skilled at solving ambiguous problems.
• Strong collaboration and mentorship skills.
• Ads domain expertise and a strong interest in Ads.

• Bachelor’s degree in a technical field such as computer science, mathematics, statistics, or equivalent years of experience.
• 10+ years of post‑Bachelor’s software development experience; or a Master’s degree + 9+ years of post‑grad experience; or a PhD + 6+ years of post‑grad experience.
• 2+ years of experience with technical leadership or acting as the domain expert in a technical organization.
• Experience in technical leadership/ownership and setting technical direction for engineering projects.
• Experience architecting, designing, and developing distributed systems.

• Experience in technical leadership/ownership and setting technical direction for engineering projects.
• Proven track record of delivering large‑scale projects in attribution and measurement.
• Experience operating highly‑available systems at significant scale.
• Experience with backend services or distributed systems.
• Ads domain experience.

Snap is proud to be an equal opportunity employer and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (e.g., the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

• Base salary range depends on location:
  Zone A – $276,000–$414,000;
  Zone B – $262,000–$393,000;
  Zone C – $235,000–$352,000 (US).
• Potential eligibility for equity (RSUs).
• Paid parental leave, comprehensive medical coverage, and emotional/mental health support programs.
• Other benefits include flexible work arrangements and long‑term incentive programs.