Senior Manager, Developer Relations

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI‑native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high‑trust collaborator that is core to how you solve problems and accelerate your impact.

We look for low‑ego individuals who thrive in dynamic and fast‑moving environments and move with an experimental mindset – who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn’t just to execute a function, but to help redefine the future of how work gets done.

Snowflake’s mission is to mobilize the world’s data as the AI Data Cloud. Our AI & Developer products including CoCo for builders, CoWork for knowledge workers and well our developer tools like Notebooks, Streamlit, and App Runtime are how we put that mission into the daily workflows of developers and data teams.

We’re looking for a senior Developer Relations leader to own how builders discover, adopt, and succeed with Snowflake’s AI and Developer portfolio, and to build and lead a team of Developer Advocates doing that work. You’ll set the developer point of view for an ambiguous, fast‑moving product area, manage and grow a team of DAs, and stay technical enough to set the quality bar yourself.

Own the developer strategy for AI & Developer tools

• Shape the developer point of view for complex, emerging product areas; anticipate where builders get stuck and align on the adoption path.

• Connect market shifts, developer behavior, customer demand, and Snowflake strategy to influence product direction.

• Maintain full awareness of the AI and Developer landscape and be the voice of the developer internally.

Set the technical and quality bar

• Personally produce and review production-quality adoption assets reference apps, quick starts, demos, deep-dive guides, talks that withstand customer, field, and launch scrutiny.

• Establish reusable patterns and review systems that raise content quality and accuracy across the team.

Drive launches and reusable adoption systems

• Lead multi-team launch adoption motions for priority AI & Developer products: define day-0 builder readiness, success metrics, dependencies, and follow-on adoption work.

• Build durable adoption infrastructure such as repos, quick starts, demos, workshops, field kits, docs patterns, playbooks, and discoverability across human channels, docs, search, AI assistants, community, and partners so wins compound instead of resetting each launch.

Close the loop between developers and product

• Run durable developer-signal loops that synthesize community, field, support, docs, usage data, and launch learnings into product feedback.

• Build developer signals as a first-class product input that changes the roadmap and adoption priorities.

Represent Snowflake in the ecosystem

• Build and sustain Snowflake’s credibility in strategic developer and open-source communities as a community member.

• Enable your team and Snowflake engineers to participate credibly in these communities.

Lead and grow the team

• Create clarity in ambiguity, define the work, surface tradeoffs, and make cross-functional execution easier across Product, Engineering, Marketing, Community and various field teams.

• Set clear goals and operating rhythms; balance hands‑on contribution with enabling your team to do their best work.

• Manage, coach, and develop a team of Developer Advocates; own hiring, performance, growth, and career development against the Dev Rel ladder.

• 10+ years of experience in Developer Relations, Developer Advocacy, Developer Experience, or a closely related technical field, with a track record of driving measurable developer adoption.
• 5+ years of leadership experience managing, mentoring, or formally leading technical/Dev Rel teams, with the judgment to hire and grow advocates.
• Strong hands‑on technical foundation: you can build and debug real demos and explain architecture tradeoffs to both builders and internal partners.
• Working fluency with modern AI development:…