Experienced Facebook, Meta Ads Manager, Media Buyer Local Services Clients at Back Bay Digi

Job Overview

Back Bay Digital, a boutique digital marketing agency in Massachusetts, is hiring a freelance or part-time Facebook (Meta) Ads Manager / Media Buyer to manage local businesses’ Meta Ads accounts. The role focuses on creating, optimizing, and scaling lead‑generation campaigns while maintaining a profitable margin between ad spend and revenue.

• Create new Facebook/Meta campaigns from scratch for new clients.
• Set up and manage Facebook Business Manager, ad accounts, pixels, and page integrations.
• Continuously test and refine creatives to improve performance.
• Provide strategic advice and make data‑driven adjustments to existing campaigns.
• Maintain profitable margins between daily ad spend and client revenue.

• Solid understanding of Facebook Business Manager, ad account creation, pixel management, and page linking.
• Proficient in written and spoken English.
• Strong critical thinking and decision‑making skills to ensure campaign profitability.
• Track record (with proof) of generating high‑ROI leads for local businesses through Facebook Ads.
• Results‑first approach focused on lead generation via form submissions.
• Experience running lead‑gen campaigns in an agency or solo setting; familiarity with lead‑generation objectives and budgeting.
• Proficient in data analysis and reporting tools to track and optimize key metrics.
• Known advantages: knowledge of Google Ads and campaign setup; experience with Go High Level  workflows and automation; understanding of sales copywriting.