Principal Revenue Operations

About Sortly

Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five‑star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth.

We are profitable, financially independent, and primed to scale within our $20B market! We are proudly a distributed and remote‑first company since inception with teams across 4 countries.

• Real – We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes.
• Inspiring – We think big, empower others to achieve their best, and celebrate wins by recognizing large and small contributions.
• Smart – We demonstrate First Principles thinking by always asking “why” and seek to understand deeply, embrace growth mindset and drive decisions with data.
• Empathetic – We are humble and listen with an open mind, show up mentally and emotionally to make others feel valued, and consider how our actions impact others.

The Principal Revenue Operations is a senior leadership role at the center of Sortly's go‑to‑market engine. Reporting to the Chief Revenue Officer and serving as their second in command across the GTM organization, as well as a strategic partner to the VP, Data. This leader owns the operational backbone that connects Sales, Marketing, Customer Success, and Customer Experience into one aligned, high‑performing revenue team.

This is a role for a strategic operator: someone who can shape GTM strategy alongside the CRO, represent revenue operations at the leadership table, and translate ambitious growth goals into the systems, processes, and insights that make them achievable. You will drive operational efficiency, pipeline integrity, forecasting accuracy, and consistent execution against business goals; and you’ll act on behalf of the CRO to keep the entire GTM org moving in the same direction.

• GTM Leadership & Strategic Partnership to the CRO
• Serve as the CRO's second in command across the Sales‑Assisted GTM organization — a trusted proxy in leadership forums, cross‑functional decisions, and day‑to‑day operational leadership
• Partner with the CRO to shape GTM strategy, annual planning, and resource allocation across Sales, Marketing, Customer Success, and Customer Experience
• Facilitate alignment among GTM leaders on strategic questions such as ICP targeting, lead qualification criteria, joint planning, and SLAs
• Represent the revenue organization in executive level reporting, and drive accountability against company growth goals
• Revenue Tech Stack Ownership & Evolution
• Own the strategy, architecture, and optimization of the full revenue operations and website tech stack, including CRM, marketing automation, CS platforms, and reporting tools (Hub Spot, Avoma, Hightouch and lead router).
• Set the multi‑year roadmap for the GTM systems landscape; evaluate, implement, and sunset tools to support growth and scale
• Audit system health, integrations, and utilization; drive adoption through enablement and training across teams
• Data Integrity & Systems Governance
• Partner with Data team to own a shared governance model — clean, connected revenue data with consistent definitions across systems
• Set CRM, opportunity management, and data hygiene standards that scale with the business
• Co‑own the workflows that deliver insights, recommendations, and next steps to GTM teams as part of the Rev Ops / Customer Insights / Data Engineering pod — jointly deciding definitions, priorities, and what ships
• Forecasting, Reporting & Revenue Analytics
• Contribute to and serve as a stakeholder in the company's revenue forecasting, pipeline analysis, and performance reporting, supporting accurate planning across the revenue organization
• Build and maintain the core suite of Rev Ops dashboards spanning funnel metrics and key SaaS indicators (ARR, CAC, CLTV, NRR), ensuring…