Product Manager - CNC

Salary Range: $98,000.00 To $ Annually

Grizzly Industrial is seeking an experienced CNC Product Manager to lead the strategy, development, and long-term growth of our CNC product portfolio. This role is responsible for the complete product lifecycle, from identifying market opportunities and defining product requirements to launching products and managing their ongoing performance.

The ideal candidate combines hands‑on CNC machining experience with strong product management and commercial skills. They understand CNC equipment, software, tooling, and customer workflows, while also possessing the ability to translate market insights into successful products and business strategies.

As the business owner for the CNC category, this individual will serve as the Voice of the Customer, develop long‑term product roadmaps, identify opportunities for innovation and portfolio expansion, and work cross‑functionally with Engineering, Industrial Design, Sourcing, Quality, Sales, Marketing, Training, Service, and Operations to deliver industry‑leading products.

• Own the overall strategy and long‑term vision for Grizzly's CNC product portfolio.
• Develop and maintain a multi‑year product roadmap aligned with customer needs and company objectives.
• Manage the complete product lifecycle, including new product development, product updates, product rationalization, and end‑of‑life planning.
• Identify adjacent product opportunities, accessories, software, tooling, automation, and services that increase customer value and revenue.
• Build business cases for new products using market research, customer feedback, competitive analysis, and financial data.

• Serve as the internal Voice of the Customer throughout the product development process.
• Conduct customer interviews, shop visits, dealer visits, trade show research, and market analysis to identify unmet customer needs.
• Monitor industry trends, emerging technologies, competitive products, and market opportunities.
• Translate customer problems into product requirements and innovative solutions.
• Develop customer personas and define value propositions for target markets.

• Lead cross‑functional product development projects from concept through launch.
• Define product requirements, specifications, and feature priorities.
• Collaborate with Engineering, Industrial Design, Sourcing, and Quality to deliver products that meet performance, cost, quality, and schedule objectives.
• Balance customer needs, manufacturing capabilities, cost targets, and business objectives throughout development.
• Validate prototypes and participate in product testing to ensure customer expectations are met.

• Develop and execute launch strategies for new CNC products.
• Partner with Marketing to define product positioning, messaging, promotional campaigns, digital content, catalogs, videos, and training materials.
• Support Sales with competitive positioning, product training, demonstrations, and technical expertise.
• Ensure successful product launches across all sales channels.

• Manage the commercial performance of the CNC category.
• Monitor sales, margins, inventory performance, market share, and product profitability.
• Recommend pricing strategies based on customer value, competitive positioning, and financial objectives.
• Identify opportunities to improve profitability through product improvements, sourcing initiatives, and portfolio optimization.

• Develop strategies to increase attachment rates for tooling, accessories, software, dust collection, work holding, measuring equipment, and consumables.
• Identify opportunities to expand service offerings, training, and…