Marketing & Outreach Lead

We believe great care begins with genuine relationships. Life giving Essentials supports caregivers so they can provide reliable, person-centered care, while Madrona Nest offers older adults an intimate and highly personalized alternative to larger care settings. Our marketing should reflect those values—warm, honest, respectful, and never high-pressure.

Experience in marketing, outreach, lead generation, sales, or another customer-facing role

Comfortable making calls and starting conversations with prospective clients, families, and referral partners

Warm, confident, and professional communication style

Strong organization, follow-through, and attention to detail

Creative, proactive, and willing to test new marketing ideas

Comfortable using social media, websites, spreadsheets, CRM systems, and online platforms

Able to work independently, manage agreed-upon deliverables, and track results

Reliable transportation for outreach and community events

Senior-care, healthcare, or Whatcom County community experience is preferred

Must operate an established freelance, consulting, or marketing business and meet the requirements of an independent contractor

Our ideal candidate is a creative, self-motivated relationship builder who is comfortable reaching out to new people, starting meaningful conversations, and following up consistently. They understand that senior-care marketing requires trust, empathy, and professionalism—not high-pressure sales. They bring experience in marketing, outreach, lead generation, or business development and can independently test new ideas, track results, and identify free or low-cost opportunities for growth.

Familiarity with senior care, healthcare, or the Whatcom County community is a strong plus. Because this is an independent contractor role, candidates should operate an established freelance, consulting, or marketing business.

Marketing & Outreach Lead

Independent Contractor | Whatcom County, Washington

Life giving Essentials and Madrona Nest Adult Family Home are seeking a creative, relationship-oriented Marketing & Outreach Lead to help grow two locally owned senior-care businesses in Whatcom County.

Life giving Essentials provides personalized in-home care, while Madrona Nest is a warm, four-resident adult family home in Blaine. Both businesses emphasize individualized care, meaningful connection, and treating people with dignity.

This contract is ideal for a self-directed marketer who can increase community awareness, generate qualified leads, and build trusted referral relationships without using high-pressure sales tactics.

• $500 monthly retainer
• $250 success fee for an eligible new Life giving Essentials client who begins ongoing care and remains active for at least 30 days
• $1,000 success fee for an eligible private-pay Madrona Nest resident who moves in and remains for at least 30 days
• Preapproved event and marketing expenses reimbursed separately

• Build relationships with care managers, social workers, medical providers, senior communities, rehabilitation facilities, hospice organizations, and other referral partners
• Post and distribute information across appropriate websites, social media platforms, community groups, directories, and other channels
• Find free and low-cost opportunities to increase awareness and generate leads
• Create and manage targeted outreach and marketing campaigns
• Research new platforms, communities, events, and marketing channels
• Contact prospective clients and families by phone to start meaningful conversations and better understand their needs
• Follow up consistently with interested prospects and referral partners
• Turn marketing inquiries into qualified opportunities and connect…