Community Relations Director

Community Relations Director (Sales and Marketing Director)

The Community Relations Director (Sales and Marketing Director) will manage all community outreach to maintain and exceed established occupancy goals for the community through strategic and long-term planning. This includes identifying and building relationships with appropriate professional and non-paid referral sources, generating qualified leads, conducting community tours, and driving revenue growth.

In this role, the Sales Director is responsible for ensuring customer satisfaction by addressing daily inquiries from tenants, families, and prospective residents, as well as conducting both scheduled and walk-in tours of the community. You will collaborate with the regional sales team to develop and implement marketing strategies to achieve the community's occupancy goals.

Key responsibilities include developing and implementing all sales and marketing strategies and tactics for the community, consistent with the company's objectives. You will design, implement, and facilitate the community's annual marketing plan with input and support from the Executive Director, corporate marketing, and operations teams. You will also develop and manage the lead base, responding to telephone inquiries remotely and in real-time.

Additionally, you will maintain and/or improve community occupancy level and revenue production according to business and marketing plans. You will conduct walk-in and scheduled tours with prospective residents or interested parties. You will provide sales activity reports with documented lead status, closing needs, and next steps. You will follow up with all potential residents, referral sources, or interested parties. You will maintain the community's Customer Relationship Management software (Yardi) accurately and promptly.

You will supervise, direct, and motivate all sales team members. You will maintain high resident satisfaction by establishing relationships between residents, department heads, and staff. You will understand the community's care regulations to ensure proper placement and education for prospects. You will participate in and represent the community in outreach events, networking meetings, trade shows, and other community functions. You will monitor and maintain promotional item inventory;

assess print advertising needs. You will manage social media accounts. You will carefully manage marketing budget and provide input and accurate pricing information for ads, directories, social media advertising, event costs, association memberships, and all marketing and sales-related costs.

Candidate qualifications include a high school diploma, with a bachelor's degree in marketing, business, or a related field preferred, or an equivalent combination of experience and education. You will have at least 3-5 years of experience in relational sales, preferably in assisted living and/or independent living, hospitality, or healthcare settings. You will have a positive team player mentality and passion for serving seniors.

You will have a proven track record in achieving and exceeding sales goals. You will have the ability to manage time effectively, high initiative, and good judgment. You will have the ability to work in a fast-paced environment and capacity to work evenings and/or weekends if needed. You will have professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.

You will be proficient in Microsoft Excel, Word, Outlook, and CRM software. You will have a valid driver's license.