Key Accounts Manager

Vital Heath Foods– Key Account Manager

Vital, part of the Nurture Brands Group and home to some of South Africa’s most trusted wellness brands, is on a mission to inspire wellness and better living. We create products that make a real difference in people’s lives, and we’re looking for a high-performing Key Account Manager to join our passionate team. Here, you’ll have the opportunity to take ownership of your accounts, drive business growth, and shape the future of South Africa’s speciality foods market.

At Vital, you’ll work closely with senior managers, taking hands‑on accountability for key accounts and categories. Our culture is performance‑driven and outcomes‑focused.

We value people who take initiative, hold themselves accountable, and are motivated by achieving meaningful results in a fast‑paced, entrepreneurial environment.

• Drive, manage and implement the grocery channel strategy, with particular focus on the Foods portfolio.
• Build and manage relationships across grocery, specialty, and B2B.
• Analyse and understand the Foods category, including competitors, market share, distribution, and new product opportunities.
• Confidently negotiate trading terms and ensure profitable growth across your portfolio.
• Grow customer profitability by conducting regular store visits.
• Work closely with the Foods Innovation team to ensure all trends, opportunities and gaps are fully understood and maximised.
• Negotiate annual trading terms in line with business plan.
• Negotiate ranging, new listings, price and promotional activity with regional and national buyers by key account.
• Work closely with senior management on future food strategy.