Senior Marketing Manager - Autonomous Driving

Senior Marketing Manager – Autonomous Driving

Job

Location:

Belmont, CA, US, 94002

Working Model:
Full-time

Contract Type:
Unlimited

Remote Working:
Up to 40%

We develop and realize fully autonomous mobility and transportation services, creating safe, accessible, and attractive mobility‑and‑transportation‑as‑a‑service solutions for society. As part of the Volkswagen Group initiative for mobility solutions, we are a key driver of the Group’s future success.

As ADMT, you will lead marketing efforts for autonomous mobility in North America, crafting stories, engaging communities, and showcasing how our solutions shape tomorrow’s mobility life. You will collaborate with internal teams and external partners to ensure communications are coherent, creative, and aligned with the brand and partner expectations.

Brand & Marketing Strategy – 70%

• Develop and execute localized marketing brand strategies for the U.S. market, including new market launches and brand‑building efforts
• Ensure brand consistency with global positioning while adapting to regional market and regulatory dynamics
• Provide market insights, competitive intelligence, and customer feedback to inform global brand strategy

• Act as brand guardian for all U.S. touchpoints (sales, product, operations, public/gov’t affairs, communications, digital, fleet branding, events, and partner activations)
• Manage creative assets and marketing deliverables, both in‑house and partner‑developed
• Develop and implement governance processes to facilitate and steer stakeholder management across initiatives

• Drive integrated brand marketing campaigns across paid, owned, and earned channels to raise awareness, credibility, and trust in autonomous mobility
• Collaborate with HQ and agencies to maintain high brand marketing and creative standards
• Monitor performance metrics and optimize campaigns for impact and efficiency
• Ensure brand consistency across all touchpoints, including co‑branded campaigns with strategic partners, aligning messaging and timing
• Represent the company at industry conferences, city showcases, and mobility events
• Develop content highlighting our technology leadership, sustainability commitments, and mobility vision

Product, Sales Gen, and Partner Marketing – 30%

• Partner with U.S. Sales, Business Development, and deployment teams to design and deliver GTM product marketing strategies
• Develop sales enablement materials, customer case studies, and localized product messaging to support B2B/B2G engagements (cities, regulators, fleet operators, and mobility platforms)
• Track and report on campaign ROI, sales pipeline contribution, and brand KPIs
• Build and execute joint marketing programs with strategic partners
• Manage co‑branded campaigns, pilot announcements, and ecosystem events that amplify partnerships and drive adoption
• Negotiate and manage partner marketing budgets and activation plans

7+ years of progressive experience in marketing, product marketing, or brand management, ideally in mobility, automotive, transportation, technology, or SaaS ecosystems.

• Bachelor’s Degree
• MBA, Master’s degree, or advanced certifications in brand management, digital marketing, or product marketing.

• Strategic & Analytical Skills – Ability to align marketing to business goals such as pipeline, brand equity, and market share; comfort with KPI/metrics; competitor and market intelligence gathering
• Communication & Storytelling – Exceptional writing in messaging frameworks; visual literacy in guiding design agencies and reviewing creative; executive presence for board updates and C‑suite narratives
• Project Management – Leading multiple cross‑functional initiatives across product, sales, BD, and global HQ simultaneously to deliver target outcomes; balancing global vs. local market needs and providing vendor/agency oversight
• Stakeholder Management – Ability to build strong cross‑functional relationships and work effectively within a collaborative, team‑based environment to achieve business goals
• Digital & Technical Proficiency – Proficiency in CRM and marketing…