Brand Manager

Requisition : 62911

Position Type: (US) Full Time

Workplace Arrangement: #LI-Hybrid

About Kerry

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About the role

We are seeking a motivated and experienced brand marketer with a passion for food and beverage who is excited to play a key role in growing two iconic beverage brands within a global manufacturing organization. This role is responsible for helping define brand strategy and driving profitable growth across Kerry’s branded coffee and tea portfolio in food service, e-Commerce, and retail channels.

What will you do?

• Lead brand strategy and annual marketing plans across food service, e-Commerce, and retail channels.
• Translate brand vision into actionable priorities that drive revenue growth, margin improvement, and brand health.
• Develop clear brand positioning and value propositions for both consumers and food service operators.
• Own brand KPIs including sales performance, innovation success, portfolio health, and marketing effectiveness.
• Lead the end-to-end commercialization of new products from concept approval through market launch across retail and food service channels.
• Develop and own launch strategies and go-to-market plans, including target audience, positioning, claims, pricing architecture, channel strategy, and success metrics.

• Identify untapped brand opportunities by leveraging consumer, market, and performance data, in close partnership with Sales.
• Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics.
• Become the internal expert and “go-to” for your category through ongoing analysis of business performance, category and consumer trends, and consumer behaviour.
• Optimize go-to-market strategy across assortment, pricing and promotion.

• Drive holistic and detailed understanding of your product portfolio to make strategic recommendations for innovation, renovation, activation, and/or rationalization.
• Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.)
• Develop deep knowledge of your P&L and provide ongoing business analysis and visibility.

• Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers.
• Guide brand marketing efforts (e.g., creative & content, digital & field experiences), starting with agency briefs through execution and KPI measurement.
• Partner with Sales to develop and deliver demand generating strategies and tactics to spur growth across retail & food service channels.

• Partner with cross-functional teams to overcome executional and logistical hurdles to meet in-market timing and coordinate product solutions that lead the market.
• Drive alignment on portfolio priorities with senior brand manager and functional leads, including Innovation, Product Development, Finance, Operations, and Sales.

What will you need?

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5 years of brand management - marketing experience.
• CPG food & beverage experience and/or Food service experience preferred.
• Proven experience with commercialization and P&L.
• Experience using tools such as Nielsen and Datassential.
• Strong communication and project management skills.
• Availability to travel up to 20%.

The pay range for this position is $88,100 - $163,700 in Annual Salary. Kerry typically does not hire an individual at the top or near the top of the range, as we are a pay-for-performance company, and this range is set to continue to…