Director, Direct-To-Consumer Ecommerce Hydro Flask

Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life – in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Director, Direct-To-Consumer Ecommerce

Department:
Marketing for Hydro Flask

Work Location:

Bend, OR, Hybrid (work 3 days onsite)

• Drive and manage ecommerce and digital marketing strategies and execution for
• Develop and scale the direct‑to‑consumer ecommerce business to an industry‑leading level and help make Hydro Flask the prominent DTC hydration lifestyle brand.
• Lead an empowered, collaborative team that embodies our values and culture.
• Be a brand champion for Hydro Flask and lead with a consumer‑centric approach.
• Partner in North America brand‑level objectives and business planning; set short‑ and mid‑term objectives and goals for DTC eCommerce.
• Develop marketing plans and fiscal year calendars.
• Lead daily, weekly, and monthly traffic, conversion, and sales forecasting, as well as performance reporting (dashboard metrics and analytics) tied to the annual budget.
• Provide DTC P&L leadership to maximize profitability, including budget management, allocation, and department spend vs. Finance forecast.
• Partner with product and sales teams on ongoing optimization and market expansion of DTC offerings, including early launches and exclusive products.
• Leverage MyHydro personalization strategy to acquire new consumers and grow market share.
• Own, maintain, and optimize ; lead digital property design, development, tech stack enhancements, and continuous UX/UI improvements across mobile and desktop in partnership with IT.
• Provide leadership for digital performance marketing strategy, guidelines, and planning; drive profitable traffic via paid channels, SEO, and email/SMS while guiding cohesive acquisition and retention strategies.
• Partner with leadership to define resource planning, vendor selection, and staffing/external resource needs.
• Partner with Hydro Flask brand marketing team to develop best‑in‑class creative with a DTC focus.
• Partner with demand planning and operations to ensure inventory availability (warehouse and website) and manage warehouse SLAs and special services.
• Identify efficiencies while finding ways to surprise and delight customers; stay aligned with marketplace shipping trends and customer expectations.
• Partner with the VP of Customer Service and IT to define and execute customer support and digital service strategies; maintain clear communication with the CS team regarding promotions, sales, and MAP breaks.
• Ensure optimal site functionality and content to deliver consumer service excellence.
• Support all new product introductions and catalog expansions.
• Ensure company priorities, goals, and values are supported across the team; remove obstacles and drive achievement of key goals and milestones.
• Manage and develop direct reports through performance discussions, 1:1s, delegation, and career development planning.
• Exhibit and foster best practices in time management, communication, and cross‑functional collaboration.
• Continually build new processes and improve existing ones.
• Celebrate and recognize team members on a regular basis.

• Excellent oral and written communication skills.
• Strong knowledge of technical requirements and best practices across eCommerce, fulfillment, and consumer support.
• Knowledge of digital creative best practices.
• Proficient in analytics and data interpretation; ability to clearly communicate insights (web analytics, business analytics, database insights, etc.).
• Strong SEO and website architecture expertise.
• Strong performance marketing background with the ability to drive profitable traffic across multiple channels.
• Experience identifying and implementing tools and strategies to optimize user experience and improve website performance (e.g., usability, A/B testing).
• Proficient with eCommerce platforms, systems, and technologies (Magento, tag management, Google Analytics, feed management, Oracle ERP, product reviews, etc.).
• Profici…